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by James Robert Lay on December 6, 2022
Brief Summary of Episode #252
Personal branding has the potential to topple the macro of corporate branding in financial services.
But many financial leaders are hesitant or lack the self-awareness to curate an image that will help build trust with their customers.
And that’s a huge missed opportunity because, as Dr. Cindy McGovern, CEO of Orange Leaf Academy, pointed out - people trust people.
“You are literally selling you before you sell anything else,” she said. “I have to trust you before I trust whatever you’re trying to get me to buy.”
While discussing her new book, Sell Yourself: How to Create, Live, and Sell a Powerful Personal Brand, Dr. Cindy laid out why personal branding is key to growth.
“Just like you sell your products or services, you have to sell you, and that’s the most important sale you’re going to make,” she said.
Why? Because whether you like it or not, you’re under your customers' microscope 24/7.
“If I don’t trust you, I’m not going to buy,” Dr. Cindy argued. “We’re selling ourselves in everything we do.”
With courage and confidence, we can all strive to leave a legacy we’re proud of through positive personal branding.
Key Insights and Takeaways
- The conflation of individual versus corporate branding (9:22)
- Cultivating self-awareness in personal branding (22:11)
- Why people tend to sell themselves short (34:31)