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Banking on Digital Growth Podcast

383. Uncovering Digital Blind Spots with Website Secret Shopping Studies

Brief Summary of Episode #383

Financial brands often face challenges in digital growth due to a lack of awareness about the problems within their websites.

Many don't realize they have issues that hinder their digital performance, while others acknowledge these problems but do not feel the urgency to address them.

Additionally, some brands feel stuck and unable to make progress, often due to limitations with their tech stack or internal alignment.

Unaddressed, these issues can lead to lost opportunities, frustrated customers, and a decline in digital effectiveness.

By engaging in website secret shopping studies, financial brands can gain a deep understanding of digital pain points and stop losing millions in loans and deposits.

 

Key Insights and Takeaways

  • Financial brands' conversion and lead issues. (6:40)
  • Website design and user experience. (12:25)
  • Digital secret shopping studies for financial brands. (20:09)