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Banking on Digital Growth Podcast

380. The 1994 Effect: How Age Shapes Digital Perception and Behavior

Brief Summary of Episode #380

We're seeing a clear split between those who've grown up with the internet at their fingertips and those for whom digital tech is a learned skill.

This divide is particularly noticeable in areas like social media and finance, where traditional approaches clash with digital expectations, leading to a disconnect in communication and service usage.

To bridge this gap, it's essential to explore the roots of these differences.

Understanding the evolution of technology and its impact on various generations can guide us in developing strategies that resonate across age groups.


Key Insights and Takeaways

  • Digital banking for Gen Z and millennials (6:38)
  • Financial brand leadership and digital natives (13:09)
  • Financial brands' social media presence and marketing strategies (19:48)