The Financial Brand: How Banks Can Improve Digital Marketing by Using Their Own Data
by James Robert Lay on May 27, 2022
New policies from Apple, Google and others are cutting the flow of third-party data banks and credit unions use in their digital marketing. Maximizing use of 'first-party' data has become essential. However, the change could bring benefits that exceed what is being lost.
The Financial Brand: 5 Ways Bank Marketers Can Simplify Strategy and Kill Complexity
by James Robert Lay on May 23, 2022
Financial marketing has become mind-numbingly complex as data and technology innovations show no signs of slowing. The impact of artificial intelligence alone is daunting. Key strategic and tactical suggestions will help cut through the chaos.
The Financial Brand: 4 Ways Banks Can Use Google Alerts & Social Monitoring to Drive Growth
by James Robert Lay on May 11, 2022
The endless flow of information on social media, blog posts and news sites provides invaluable intelligence for bank marketers about their own institution and competitors. However, the insights can be hard to extract. Google Alerts and social monitoring tools help marketers to mine th …
The Financial Brand: 4 Essentials for a Successful Digital Niche Banking Strategy
by James Robert Lay on May 10, 2022
In stark contrast to the traditional approach to banking — geographic market focus and undifferentiated products — there is now a niche market for nearly every business and demographic. To capitalize on the opportunity, banks must find the right segment, features and technology to suc …
Total Expert: How Financial Institutions Can Tackle Three Critical Innovation Roadblocks
by James Robert Lay on April 28, 2022
James Robert Lay joined Joe Welu on Expert Insights for an exciting conversation on the barriers to innovation in finance. They tackle innovation in financial services and why the topic is more relevant than ever.
Banking Transformed: Simplifying Bank Marketing in the Age of Complexity
by James Robert Lay on April 14, 2022
Bank marketing has become increasingly complex as data and technology provides the opportunity for instant, personalized engagement. As consumer attention spans shorten, and the world becomes cluttered with noise, bank marketing must adjust accordingly. Choice proliferation and the ex …
The Financial Brand: Driving Digital Sales in Financial Services
by James Robert Lay on March 14, 2022
The way people and businesses shop for and buy financial services has been altered dramatically since the pandemic. No longer needing to go to a physical location, consumers can do their research, purchasing and ongoing engagement on their phone. But just because banks and credit unio …
Jack Rants: Live! With James Robert Lay
by James Robert Lay on February 25, 2022
James Robert Lay joined Jack Hubbard to talk all things digital marketing in the financial industry. Key takeaway: always keep the customer in the center of our thoughts.
The Financial Brand: What Relationship Banking Should Look Like in 2022
by James Robert Lay on December 9, 2021
Handling more and more transactions on an app makes banking impersonal. Yet easy-to-use technology is now a customer expectation. Banks and credit unions that rethink their ideas of partnering with fintechs, while also maintaining the human touch that all businesses still need, will f …
The Financial Brand: What Does Banking Need More: Customer Experience or Product Innovation?
by James Robert Lay on November 22, 2021
If retail banking products are a commodity then product innovation would seem to have the clear edge. Don't be too quick to decide, however. Four retail banking and marketing experts debate the merits and roles of CX and product innovation in shaping banking's future.