Podcast

Appetite for Disruption: The Hero’s Journey to Financial Services

James Robert Lay is a branding and marketing expert and author who focuses on financial services...

Podcast

CUES Podcast: Move Out Of The ‘Circle Of Chaos’ To Your Next Great Digital-First Marketing Opportunity

In this episode, James Robert Lay tells the story of how the CEO of Tower Records once said that...

Article

CUES: The Benefits Of A Niche Target Audience For Financial Brands

Narrowing your focus doesn’t limit your future growth but opens new worlds of opportunity.

Podcast

CU 2.0: The Real Meaning of Digital Transformation

You want to read James Robert Lay's Banking on Digital Growth.  It's a book not about digital...

Article

CU Insight: For Financial Institutions, the Solution to Helping Customers During COVID-19 is Simple, Literally

Throughout the COVID-19 crisis, we have been inundated with information that is constantly...

Podcast

Modern Lending Podcast with James Robert Lay

As we all start leaning into the digital marketing world, come hear an industry expert showcase...

Podcast

Finovate: James Robert Lay, Banking on Digital Growth

Talk to your customers in the right way: the importance of creating meaningful connections in...

Article

Entrepreneur: 8 Books for Shifting Your Entrepreneurial Perspective

Getting through trying times isn't easy, but you're never the only one doing it. By looking at...

Article

The Financial Brand: How Digital Growth Can Save Banks & Credit Unions from Extinction

There is no alternative to digital transformation for banks and credit unions, as the COVID-19...

Podcast

B2C: Ideas in the Wild: How James Robert Lay is Helping Financial Brands Embrace Digital Transformation

The financial industry is experiencing exponential change fueled by new technologies. Today’s...

Podcast

CU Broadcast: How to "Bank on Digital Growth"

Naturally, we asked James Robert why he wrote it, as well as providing key takeaways, goals he...