Bank marketing has become increasingly complex as data and technology provides the opportunity for instant, personalized engagement. As consumer attention spans shorten, and the world becomes cluttered with noise, bank marketing must adjust accordingly.

Choice proliferation and the exponential pace of change creates a combustible combination of complexity. Opportunities for simple banking experiences resonate, with greater loyalty and revenues being the reward.

James Robert Lay joined Jim Marous on the Banking Transformed podcast to share how banks and credit unions can simplify the marketing process with market-leading results.