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Featured in the Press and News

The Financial Brand: Key Factors Separating Digital Banking Winners From Losers

The pandemic sharply skewed new account growth away from community institutions. Yet the full story has not played out. There are threats and opportunities for all sectors of the industry. The most important elements for success in a pandemic-influenced digital world are explored here …

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The Fintech Times: The COVID-19 Effect

The coronavirus is the great catalyst to transform banking for good. It has completely changed our lives forever. And change for many is hard because change feels uncomfortable, not to mention scary, as change forces us to move outside of our comfort zones and leave our caves of compl …

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The Financial Brand: Digital Growth - Is Your Institution Ready Now?

Best-selling author James Robert Lay continues the conversation on critical digital growth strategies for banks and credit unions in the ever-evolving financial landscape. Cornerstone Advisors Senior Director Sam Kilmer and Total Expert Founder and CEO Joe Welu join James Robert Lay t …

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CUES: Build Trust In A Digital-First World Through StorySelling

Make your members the heroes of your credit union’s marketing and not the other way around.

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CUES: Position Beyond Dollars And Cents To Grow Loans And Deposits By Banking On Purpose

Develop a purpose statement for your credit union that works to improve members’ health, wealth and happiness.

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LAABS: Love as a Growth Strategy

This week, we are joined by best-selling author of "Banking on Digital Growth" James Robert Lay to talk about what successful growth looks like within an organization. Why do processes and technologies often fail and why might being purpose-driven be the answer? Find out the answers t …

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8topuz: James Robert Lay - Digital Growth

James Robert Lay is the Founder and CEO of Digital Growth Institute. He is on a mission to simplify digital marketing to help financial institutions grow from good to great by building marketing systems that guide people toward a brighter financial future. Best Selling Author of "Bank …

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TurnKey Lender: 15 Minutes with James Robert Lay

James Robert joined Jeffrey Ward on the weekly LearningFromLeaders series to discuss digital transformation and guiding organizations toward a bigger, better, brighter financial future.

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The Financial Brand: Google Throws Digital Advertising Curveball at Financial Marketers

The giant ad platform's move to restrict targeting by zip code, gender, age and other factors used in digital advertising for housing, employment and credit products will immediately impact ROI and could have long-term repercussions (not all of them bad) for bank and credit union mark …

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CUES: Commit To A Life Of Progress, Not Perfectionism

Rapid iteration is how you move forward, make progress and maximize your future digital growth potential.

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