Modern Lending Podcast with James Robert Lay
by James Robert Lay on June 18, 2020
As we all start leaning into the digital marketing world, come hear an industry expert showcase how banks and credit unions are doing the same thing. Let's pay attention to what other competitors are doing in the same space.
Finovate: James Robert Lay, Banking on Digital Growth
by James Robert Lay on June 17, 2020
Talk to your customers in the right way: the importance of creating meaningful connections in fintech and banking.
Entrepreneur: 8 Books for Shifting Your Entrepreneurial Perspective
by James Robert Lay on June 8, 2020
Getting through trying times isn't easy, but you're never the only one doing it. By looking at how others have dealt with similar difficulties, you can forge a path forward.
The Financial Brand: How Digital Growth Can Save Banks & Credit Unions from Extinction
by James Robert Lay on June 3, 2020
There is no alternative to digital transformation for banks and credit unions, as the COVID-19 pandemic has made clear. Transformation can't happen overnight, but if financial institution leaders build a foundation of empathy, purpose and guidance they can create a powerful advantage.
B2C: Ideas in the Wild: How James Robert Lay is Helping Financial Brands Embrace Digital Transformation
by James Robert Lay on May 29, 2020
The financial industry is experiencing exponential change fueled by new technologies. Today’s consumers make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed …
CU Broadcast: How to "Bank on Digital Growth"
by James Robert Lay on May 28, 2020
Naturally, we asked James Robert why he wrote it, as well as providing key takeaways, goals he looks to achieve, and how he sees it benefiting today’s credit union marketers -- especially in these challenging times emerging from the COVID crisis.
Medium: Breaking Free from the Legacy Growth Models of Financial Brands
by James Robert Lay on May 21, 2020
Brett King, the founder of neobank Moven, once wrote, “Banking is no longer somewhere you go but something you do.” But now, banking is evolving further, beyond something you do to something you experience.
Author Hour: Banking on Digital Growth
by James Robert Lay on May 20, 2020
As James Robert Lay was writing his book, Banking on Digital Growth, it was clear to him that the financial industry was already in the midst of exponential change that requires their marketing, sales, and leadership teams to think differently. Now that we find ourselves in the midst …
Banking New England: What The Future Holds After COVID-19
by James Robert Lay on April 14, 2020
The coronavirus pandemic has upended the banking business much more so than the 2008 financial crisis. While banks may be in a better financial condition to weather this storm, the current crisis has had a more profound effect on how they operate and how their customers use their serv …
The Financial Brand: Coronavirus Communication: How Banks Can Take Email to Next Stage
by James Robert Lay on March 26, 2020
The frenetic early days of the COVID-19 crisis made it necessary to break some financial institution emailing rules to get the word out about how to bank remotely. Now that America is settling into new habits, fresh thinking is surfacing about email and the way to push content to cons …