The Financial Experience: The Digital Growth Mindset
by James Robert Lay on September 9, 2020
“Digital transformation” is a phrase de jour right now and, as is the case with any overused phrase, it’s lost some of its meaning amidst the punditry. But James Robert understands the definition and what it means to be an organization focused on “digital growth.”
Credit Union Times: Banking on Digital Growth
by James Robert Lay on August 10, 2020
If anything, the COVID-19 health and economic crisis has clearly demonstrated how critically important digital banking is after credit unions were forced to close or partially close their branches. Sure, there will always be a place for the branch, but while many employees are still w …
Credit Union Times: What Does it Take for Credit Unions to Drive Digital Growth?
by James Robert Lay on August 7, 2020
If anything, the COVID-19 health and economic crisis has clearly demonstrated how critically important digital banking is after credit unions were forced to close or partially close their branches. Sure, there will always be a place for the branch, but while many employees are still w …
Banking on Experience: Transforming Banks and Credit Unions through Digital Growth
by James Robert Lay on August 4, 2020
One of the world's leading digital marketing authors, speakers and advisors for financial brands, James Robert Lay, outlines the strategic manifesto banks and credit unions need to transform and survive in the digital age.
CRMNEXT: Transforming FIs through Digital Growth
by James Robert Lay on August 3, 2020
Heading into 2020, life was looking pretty rosy. There was no pressing impetus for banks or credit unions to change. Then COVID hit: the wrecking ball that has upended this industry virtually overnight.
Appetite for Disruption: The Hero’s Journey to Financial Services
by James Robert Lay on July 27, 2020
James Robert Lay is a branding and marketing expert and author who focuses on financial services and particularly digital financial services. James encourages his clients and the entire industry to change the story around their products and services to highlight common themes from sto …
CUES Podcast: Move Out Of The ‘Circle Of Chaos’ To Your Next Great Digital-First Marketing Opportunity
by James Robert Lay on July 21, 2020
In this episode, James Robert Lay tells the story of how the CEO of Tower Records once said that kids “would always” want to come into the stores and listen to music.
CUES: The Benefits Of A Niche Target Audience For Financial Brands
by James Robert Lay on July 6, 2020
Narrowing your focus doesn’t limit your future growth but opens new worlds of opportunity.
CU 2.0: The Real Meaning of Digital Transformation
by James Robert Lay on June 24, 2020
You want to read James Robert Lay's Banking on Digital Growth. It's a book not about digital tools but rather about the transformation of community financial institutions, credit unions included, into organizations that can compete with and win against the mega banks.
CU Insight: For Financial Institutions, the Solution to Helping Customers During COVID-19 is Simple, Literally
by James Robert Lay on June 22, 2020
Throughout the COVID-19 crisis, we have been inundated with information that is constantly changing and sometimes even contradictory to what we were told previously. The result is a whole lot of confusion, frustration, and overwhelm. Financially, many people are uncertain and afraid, …