Throughout the COVID-19 crisis, we have been inundated with information that is constantly changing and sometimes even contradictory to what we were told previously.

The result is a whole lot of confusion, frustration, and overwhelm. Financially, many people are uncertain and afraid, and more than anything, they just want to understand what’s going on.


Even outside of COVID-19, money is an inherently complex subject. Part of the problem is cultural: we simply don’t talk very much about money. It’s a taboo subject in a lot of ways, but it’s time for that to change.

Financial brands must commit to removing as much complexity as possible from the way they position their products and services. By making things as simple as possible for your consumers, you can reduce their anxiety and increase your conversion rates, both during and after COVID-19.

Let’s take a closer look at why complexity is such a problem and how you can simplify.

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