CUES: Create A Bigger, Better And Brighter Future For Your Members
by James Robert Lay on March 16, 2020
Be a trusted money advisor who can be turned to for anxiety-reducing help.
CUES: Grow Your Slice Of The Digital Pie
by James Robert Lay on March 1, 2020
A successful marketing strategy means defining goals, using data wisely and giving members the starring role.
The Financial Brand: How Financial Marketers Must Prepare as Chrome Cookies Crumble
by James Robert Lay on February 18, 2020
Within two years the third-party cookie will be dead, as Google's Chrome engineers devise privacy-friendly digital replacements, similar to what's already used on the Safari and Firefox browsers. Experts assess the impact and offer suggestions on how banks and credit unions can adapt.
The Financial Brand: Is It Game Over for Community Financial Institutions?
by James Robert Lay on February 3, 2020
Some experts predict the gradual demise of traditional community institutions, squeezed by changed consumer habits, fintech threats and big-bank dominance. It's a bleak outlook for a big piece of the industry. Bank and credit union executives and other commentators say smaller players …
Credit Union Times: Credit Union Marketers to Focus on Values, Financial Wellness in 2020
by James Robert Lay on January 3, 2020
Americans are anxious and concerned that their core shared values – privacy, preserving the environment, safety, fairness, open-mindedness, independence, compassion and honesty – are being threatened because the state of the union is divided, according to one marketing firm. It is a p …
Don’t Risk Losing Your Bank’s or Credit Union’s Google Analytics Data
by James Robert Lay on May 18, 2018
Your ability to use Google Analytics as you know it today is going away on May 25th unless you take action before then as Google recently launched new data retention controls.
The New Marketing C-Suite Title for Banks and Credit Unions
by James Robert Lay on January 17, 2018
Our recent digital marketing planning engagements with banks and credit unions revealed a troubling trend. CEOs don’t trust financial marketers.
The Five Components Required for Bank and Credit Union Digital Marketing Success
by Jonathan Lay on January 10, 2018
"Where do we begin?" It's the most common question we hear when it comes to digital marketing. And it's because the idea of digital marketing is so broad and vast.
How Digital Marketing Training Empowers Bank and Credit Union Marketing Teams
by James Robert Lay on January 3, 2018
A couple of weeks ago I was in Washington, DC speaking to hundreds of financial institutions from around the country about how they can plan to generate digital leads for loans and new accounts.
Get Ahead in 2018 With the Top 5 Bank and Credit Union Digital Marketing Articles of 2017
by James Robert Lay on January 2, 2018
Over the last 12 months, bank and credit union marketing leaders read or downloaded more than 40,000 resources on our website.