As James Robert Lay was writing his book, Banking on Digital Growth, it was clear to him that the financial industry was already in the midst of exponential change that requires their marketing, sales, and leadership teams to think differently. Now that we find ourselves in the midst of COVID-19, as he puts it, the exponential change is now exponential.
In this episode, we’ll find out how financial institutions can adjust their digital programs and outreach to cater to this new climate we find ourselves in and also, where there’s a lot of room for opportunity.
