Naturally, we asked James Robert why he wrote it, as well as providing key takeaways, goals he looks to achieve, and how he sees it benefiting today’s credit union marketers -- especially in these challenging times emerging from the COVID crisis.
James Robert talked about his book being presented in 3 sections:
- Establish a strong foundation for digital growth
- Build digital growth engine
- Maximize digital growth potential
He also discussed the four fears that commonly hold back financial brands from fully committing to their digital growth journeys:
- Fear of the unknown
- Fear of change
- Fear of failure
- Fear of success
