Naturally, we asked James Robert why he wrote it, as well as providing key takeaways, goals he looks to achieve, and how he sees it benefiting today’s credit union marketers -- especially in these challenging times emerging from the COVID crisis.


James Robert talked about his book being presented in 3 sections:

  1. Establish a strong foundation for digital growth
  2. Build digital growth engine
  3. Maximize digital growth potential

He also discussed the four fears that commonly hold back financial brands from fully committing to their digital growth journeys:

  1. Fear of the unknown
  2. Fear of change
  3. Fear of failure
  4. Fear of success

Listen to the podcast here >>>