Article

The Financial Brand: 4 Ways Banks Can Use Google Alerts & Social Monitoring to Drive Growth

The endless flow of information on social media, blog posts and news sites provides invaluable...

Article

The Financial Brand: 4 Essentials for a Successful Digital Niche Banking Strategy

In stark contrast to the traditional approach to banking — geographic market focus and...

Podcast

Total Expert: How Financial Institutions Can Tackle Three Critical Innovation Roadblocks

James Robert Lay joined Joe Welu on Expert Insights for an exciting conversation on the barriers...

Podcast

Banking Transformed: Simplifying Bank Marketing in the Age of Complexity

Bank marketing has become increasingly complex as data and technology provides the opportunity for...

Podcast

The Financial Brand: Driving Digital Sales in Financial Services

The way people and businesses shop for and buy financial services has been altered dramatically...

Video

Jack Rants: Live! With James Robert Lay

James Robert Lay joined Jack Hubbard to talk all things digital marketing in the financial...

Article

The Financial Brand: What Relationship Banking Should Look Like in 2022

Handling more and more transactions on an app makes banking impersonal. Yet easy-to-use technology...

Article

The Financial Brand: What Does Banking Need More: Customer Experience or Product Innovation?

If retail banking products are a commodity then product innovation would seem to have the clear...

Podcast

Content Intel: Leveraging Value Prop to Improve Your Website’s Content

We welcome James Robert Lay, Founder and CEO of Digital Growth Institute and the author of the...

Video

UAE Banks Federation: Stand Out Banking Webinar with James Robert Lay

It is safe to say that 2020 was a year like no other. The Pandemic’s eruption and the economic...

Video

Catalyst Corp: 2021 Economics and Payments Forum

Technology transformed the consumer buying journey for financial products, but COVID-19 accelerated...