In 2010, Google calculated the number of books ever published to be an impressive 130M.
So, the question is: Does the world really need another book?
Specifically, does it require another marketing book?
It’s a question I grappled with while writing my upcoming book “Banking on Digital Growth,” way back in 2019 and long before COVID-19 was on our mind.
Ultimately, I realized I needed to write it to help financial brands unlock the secrets of digital growth.
Before the crisis, consumers were already making purchase decisions long before stepping into a branch, while digital was already disrupting traditional growth models.
Financial brands — many of whom had only dabbled — already needed guidance on their digital growth journeys.
So, I needed to publish.
In a post-COVID-19 world, it’s even more important.
Now we wonder if people will ever step foot in a branch again, while necessity has earned digital scores of new converts.
The crisis only accelerated the change that was already happening.
I truly believe better days are ahead for all of us. But we need to think and do things a little bit differently to get there.
That’s why I’m still releasing my book on May 19th via Amazon, to help guide you along your digital growth journey.