---
title: "It Takes a Village: Why the Best SEO Is Local (With Scott Gardner)"
description: "Key points discussed in this podcast: The advantages smaller institutions have over their large national competitors\nand why you need to interview the experts if you want to craft killer content"
---

[Best Bank and Credit Union Podcast](https://www.digitalgrowth.com/podcast)

# [It Takes a Village: Why the Best SEO Is Local (With Scott Gardner)](https://www.digitalgrowth.com/podcast/banks-and-credit-unions-local-seo-optimization-marketing)

 Written by [James Robert Lay](https://www.digitalgrowth.com/podcast/author/james-robert-lay) | June 22, 2021

## **<https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117>          <https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS>           <https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLmF1c2hhLmNvL1d4RFpLSDU3bU5HZw>**

## Brief Summary of Episode #103

The rumors of SEO’s death have been greatly exaggerated…

Probably by people who aren’t doing it right.

Today’s guest understands better than most the right way to approach SEO. [Scott Gardner](https://www.linkedin.com/in/scottgardner/), Founder at [New Media Advisors](https://www.newmediaadvisors.com/), joins the show to teach you how to nail that approach.

And if you’re a smaller financial brand looking to score those lucrative top search spots, you may think it’s impossible to wrestle them from your large national competitors.

But that’s the wrong way to think about it.

You need to play to your strengths. Chief among them: Your ties to the community.

You have a pulse on your region and market that larger brands can’t hope to have.

Which is why you need to think locally.

If you are, say, a regional bank with a few branches, trying to win “checking account” as a keyword *is* going to be impossible.

But winning the keyword for every individual branch’s location?

That’s a whole lot easier.

SEO isn’t dead. But if you want to reap the rewards, you need to think *and* act locally.

## Key Insights and Takeaways

- Why all SEO is local
- The advantages smaller institutions have over their large national competitors
- Why you need to interview the experts if you want to craft killer content

## How to Connect With Scott Gardner

[LinkedIn](https://www.linkedin.com/in/scottgardner/) | [Website](https://www.newmediaadvisors.com/) | [X.com](https://twitter.com/NewMediaAdv)

[View full post](https://www.digitalgrowth.com/podcast/banks-and-credit-unions-local-seo-optimization-marketing)

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