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Banking on Digital Growth Podcast

It Takes a Village: Why the Best SEO Is Local (With Scott Gardner)

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Brief Summary of Episode #103

The rumors of SEO’s death have been greatly exaggerated…

Probably by people who aren’t doing it right.

Today’s guest understands better than most the right way to approach SEO. Scott Gardner, Founder at New Media Advisors, joins the show to teach you how to nail that approach.

And if you’re a smaller financial brand looking to score those lucrative top search spots, you may think it’s impossible to wrestle them from your large national competitors.

But that’s the wrong way to think about it.

You need to play to your strengths. Chief among them: Your ties to the community.

You have a pulse on your region and market that larger brands can’t hope to have.

Which is why you need to think locally.

If you are, say, a regional bank with a few branches, trying to win “checking account” as a keyword is going to be impossible.

But winning the keyword for every individual branch’s location?

That’s a whole lot easier.

SEO isn’t dead. But if you want to reap the rewards, you need to think and act locally.

Key Insights and Takeaways

  • Why all SEO is local
  • The advantages smaller institutions have over their large national competitors
  • Why you need to interview the experts if you want to craft killer content

How to Connect With Scott Gardner

LinkedIn | Website | X.com