Over the last 12 months, bank and credit union marketing leaders read or downloaded more than 40,000 resources on our website.
And to help you get a jumpstart on 2018, we collected the top five articles from 2017 according to more than 14,000 financial marketing professionals from 135 different countries around the world.
James Robert Lay, founder and CEO of Digital Growth Institute, spoke at the CU Direct DRIVE '17 Conference in Las Vegas.
After his session about "Full Funnel Marketing", he was interviewed by Mike Lawson of CU Broadcast and explained how both banks and credit unions can fully leverage digital channels to achieve their growth goals.
Instead of just thinking about a website or marketing automation independently, it's necessary to understand how marketing automation integrates within the larger framework of a website.
To help banks and credit unions move beyond the self-diagnosed list of tactical items, we recommend starting your digital growth journey with the end in mind. And that is to build a Digital Growth Engine that targets, captures, nurtures, and converts leads for loans and new accounts.
Building a new website for your bank or credit union can be a complicated and time-consuming process. And considering the fact that as much as 80%-90% of your business comes from your website, this process should not be taken lightly.
But sometimes, the RFP approach we see banks and credit unions take is flawed. We help them fix this to ensure they don't end up building another glorified online brochure but a website that sells.
James Robert Lay, founder and CEO of Digital Growth Institute, had the opportunity to speak about the importance of Digital StorySelling to over 500 financial marketers at the CUNA Marketing and Business Development Council Conference.
In just under seven minutes, he outlined a brief history of storytelling and how banks and credit unions can move past the traditional structure of the narratives they are currently telling.
We review dozens of bank and credit union websites each month as part of our Digital Growth Blueprint engagements through both heat maps and live user testing.
And by taking a minute to review the CTAs on your website, you have the potential to dramatically increase the positive impact your website has on your bottom line by increasing loan and new account volume.
Over the year, we've all seen many natural disasters and tragedies happen around the world. And as dark and difficult as times like these can feel, we have read story after story of help and hope as people have come together to lift up those who are in need.
This article was originally published on January 2, 2018. All content © 2021 by Digital Growth Institute and may not be reproduced by any means without permission.