Digital Marketing for Financial Institutions

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Consumers Have Changed

And this means your approach to marketing must change too. We understand this can feel frustrating and overwhelming if you're not exactly sure how to transform your marketing beyond branches and broadcast channels because you're held back by legacy systems and thinking.

Our Mission is Simple

We believe digital growth doesn't have to feel frustrating or overwhelming. That's why we're on a mission to simplify digital marketing because we want to help banks and credit unions grow from good to great. And we do this by building digital marketing systems that guide people towards a brighter financial future.

You Will Grow From Good to Great

We promise to guide you every step of the way to build a Digital Growth Engine. You will grow from good to great and feel confident about the future as you maximize your digital growth potential by attracting and converting more leads for loans and new accounts.

We believe financial institutions can convert more leads and grow from good to great by guiding people towards a brighter financial future.

Since 2002, we've helped over 450 banks and credit unions transform their marketing to convert more leads for loans and new accounts.

James Robert Lay

Founder and CEO

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Jonathan Lay

Senior Advisor

LinkedIn

We help you become a better financial marketer.

Join over 5,000 other financial marketers who are learning how to maximize their digital growth potential.

March 26, 2020

How Banks and Credit Unions can use Zoom Video to Communicate With Confidence During Times of Chaos, Confusion, and Crisis

Read article

January 7, 2020

Stop Doing Digital Marketing to Maximize Your Digital Growth Potential in 2020

Read article

December 20, 2019

Wrapping up 2019: The End of a Decade for Bank Digital Marketing

Read article

Leading publications feature our insights to help financial marketers grow.

Digital Banking Report features our credit union content marketing insights.

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OUR MISSION

We simplify digital marketing to educate, empower, and elevate your financial brand's marketing team with strategies, systems, technologies, and habits that generate 10X more loans and deposits. And we do this through the Digital Growth Method. Comprised of six distinct phases, the Digital Growth Method is designed to help you establish a strong digital marketing foundation for exponentially greater results thereafter.

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