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Consumers Have Changed

And this means your approach to marketing must change too. We understand this can feel frustrating and overwhelming if you're not exactly sure how to transform your marketing beyond branches and broadcast channels because you're held back by legacy systems and thinking.

Our Mission is Simple

We believe digital growth doesn't have to feel frustrating or overwhelming. That's why we're on a mission to simplify digital marketing because we want to help banks and credit unions grow from good to great. And we do this by building digital marketing systems that guide people towards a brighter financial future. 

You Will Grow From Good to Great

We promise to guide you every step of the way to build a Digital Growth Engine. You will grow from good to great and feel confident about the future as you maximize your digital growth potential by attracting and converting more leads for loans and new accounts.

We believe financial institutions can convert more leads and grow from good to great by guiding people towards a brighter financial future.

Since 2002, we've helped over 450 banks and credit unions transform their marketing to convert more leads for loans and new accounts.

James Robert Lay is the Founder and CEO at Digital Growth Institute

James Robert Lay

Founder and CEO

LinkedIn | Twitter | Facebook

Jonathan Lay is a Senior Adviser at Digital Growth Institute

Jonathan Lay

Senior Advisor


We help you become a better financial marketer.

Join over 5,000 other financial marketers who are learning how to maximize their digital growth potential.


Leading publications feature our insights to help financial marketers grow.

US News and World Report features our bank digital marketing insights.
Emarketer features our credit union digital marketing insights.
American Banker features our bank website design insights.
Financial Brand features our bank content marketing insights.
Digital Banking Report features our credit union content marketing insights.
CU Times features our credit union website design insights.