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Consumers Have Changed

And this means your approach to marketing must change too. We understand this can feel frustrating and overwhelming if you're not exactly sure how to transform your marketing beyond branches and broadcast channels because you're held back by legacy systems and thinking.

Our Mission is Simple

We believe digital growth doesn't have to feel frustrating or overwhelming. That's why we're on a mission to simplify digital marketing because we want to help banks and credit unions grow from good to great. And we do this by building digital marketing systems that guide people towards a brighter financial future. 

You Will Grow From Good to Great

We promise to guide you every step of the way to build a Digital Growth Engine. You will grow from good to great and feel confident about the future as you maximize your digital growth potential by attracting and converting more leads for loans and new accounts.

We believe financial institutions can convert more leads and grow from good to great by guiding people towards a brighter financial future.

Since 2002, we've helped over 520 banks and credit unions transform their marketing and sales to convert more leads for loans and new accounts.


James Robert Lay

Founder and CEO

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James Robert Lay is one of the world’s leading digital marketing authors, speakers, and advisors for financial brands. Based in Houston, James Robert is the author of Banking on Digital Growth: The Strategic Marketing Manifesto to Transform Financial Brands.


He is also the founder and CEO of the Digital Growth Institute where he has guided more than 520 financial brands on a mission to simplify digital marketing and sales strategies that empower banks and credit unions to generate 10X more loans and deposits.


James Robert has been named one of the Financial Brand's "Top Global Financial Services Influencers to Follow," a CUNA "Credit Union Rock Star," and a CU Times "Under 40 Trailblazer." His insights have been featured in outlets including US News and World Report, Quartz, The Financial Brand, American Banker, CU Times, and CU Journal among many others.

We help you become a better financial marketer.

Join over 5,000 other financial marketers who are learning how to maximize their digital growth potential.


Leading publications feature our insights to help financial marketers grow.

US News and World Report features our bank digital marketing insights.
Emarketer features our credit union digital marketing insights.
American Banker features our bank website design insights.
Financial Brand features our bank content marketing insights.
Digital Banking Report features our credit union content marketing insights.
CU Times features our credit union website design insights.