Digital Marketing for Financial Institutions

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Consumers Have Changed

And this means your approach to marketing must change too. We understand this can feel frustrating and overwhelming if you're not exactly sure how to transform your marketing beyond branches and broadcast channels because you're held back by legacy systems and thinking.

Our Mission is Simple

We believe digital growth doesn't have to feel frustrating or overwhelming. That's why we're on a mission to simplify digital marketing because we want to help banks and credit unions grow from good to great. And we do this by building digital marketing systems that guide people towards a brighter financial future.

You Will Grow From Good to Great

We promise to guide you every step of the way to build a Digital Growth Engine. You will grow from good to great and feel confident about the future as you maximize your digital growth potential by attracting and converting more leads for loans and new accounts.

We believe financial institutions can convert more leads and grow from good to great by guiding people towards a brighter financial future.

Since 2002, we've helped over 450 banks and credit unions transform their marketing to convert more leads for loans and new accounts.

James Robert Lay

Founder and CEO

LinkedIn | Twitter | Facebook

Jonathan Lay

Senior Advisor

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We help you become a better financial marketer.

Join over 5,000 other financial marketers who are learning how to maximize their digital growth potential.

July 3, 2019

2019 Digital Growth Mid-year Strategic Review

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April 1, 2019

The Banking on Branches Report: Why Consumers Will Make Like a Tree and Leave Digital Forever

Read article

May 18, 2018

Don’t Risk Losing Your Bank’s or Credit Union’s Google Analytics Data

Read article

Leading publications feature our insights to help financial marketers grow.

Digital Banking Report features our credit union content marketing insights.

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OUR MISSION

We simplify digital marketing to educate, empower, and elevate your financial brand's marketing team with strategies, systems, technologies, and habits that generate 10X more loans and deposits. And we do this through the Digital Growth Method. Comprised of six distinct phases, the Digital Growth Method is designed to help you establish a strong digital marketing foundation for exponentially greater results thereafter.

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