We surveyed over 250 banks and credit unions and found the vast majority are not prepared for digital growth as consumers utilize mobile and digital channels for every stage of the consumer buying journey.
In fact, only 15% of banks and credit unions have a documented digital growth strategy. At the same time, only 16% feel their marketing and sales teams have the knowledge and capacity required to implement their strategy.
But don't worry. We'll show you how you compare to other financial institutions and you'll learn what you need to focus on for digital growth in 2017 and beyond.