Community Credit Union Achieves 10,478% Blog Traffic Surge and $100M Lead Pipeline with Unified Digital Strategy

Overview

A $550 million community credit union on the Gulf Coast embarked on a digital growth journey, starting with a two-day Digital Growth Boot Camp. The marketing team gained clarity and inspiration, realizing the vast opportunities available. Recognizing the need for a cultural transformation within leadership and sales teams, they knew the only way forward to level up their loans and deposits was to work together every step of the way.

Challenges:

• Needed to transform the culture of leadership and sales teams.
  
  
• Aimed to generate substantial digital leads beyond traditional loan and deposit applications.
  
  
• Sought to increase blog traffic and generate significant organic traffic without ad spend.
  
  
• Required increased alignment among marketing, sales, and leadership teams.

Solution:

• Website Overhaul: Developed a website designed to generate digital leads beyond traditional applications.
  
  
• Content Strategy: Implemented a robust content strategy to drive traffic and generate leads organically.
  
  
• SEO and Organic Traffic: Focused on organic search optimization to attract new leads and build a substantial pipeline.
  
  
• Team Alignment: Increased alignment among marketing, sales, and leadership teams through ongoing education, strategic coaching, and quarterly strategy workshops.

Results:

• Lead Generation: The new website generated over 30,000 digital leads per year for the sales team.
  
  
• Blog Traffic: Increased blog traffic by 10,478% in three years, resulting in over $1,000,000 in earned organic traffic without ad spend.
  
  
• Lead Pipeline: Generated more than 10,000 digital leads, creating a pipeline worth over $100,000,000.
  
  
• Commercial Deposit Accounts: Achieved $2.7 million in average LTV for commercial deposit account leads within 14 months, with 47% coming from organic search and 50% having no prior relationship with the credit union.
  
  
• Team Alignment: Fostered a unified approach among marketing, sales, and leadership, leading to more cohesive and effective strategies.

Impact:

• Significant Growth: The credit union experienced exponential growth in digital leads and blog traffic, demonstrating the power of a well-executed digital strategy.
  
  
• Cost Efficiency: Achieved substantial results without spending on ads, showcasing the effectiveness of organic search and content strategies.
  
  
• New Relationships: Successfully attracted new clients, with a significant portion of leads having no prior relationship with the credit union, expanding their customer base.
  
  
• Revenue Generation: Built a high-value lead pipeline, contributing to significant revenue growth and a strong return on investment.
  
  
• Enhanced Collaboration: Improved team alignment through ongoing education and strategic coaching, fostering a culture of continuous improvement and collaboration.

Steps to Success:

1. Digital Growth Boot Camp: The marketing team gained foundational knowledge and clarity through a two-day boot camp.
   
   
2. Website Development: Created a website that focuses on generating digital leads outside of traditional applications.
   
   
3. Content Strategy Implementation: Developed and executed a content strategy to drive organic traffic and lead generation.
   
   
4. Ongoing SEO Optimization: Focused on organic search optimization to continuously attract new leads and build a robust pipeline.
   
   
5. Team Alignment and Collaboration: Increased alignment and collaboration through ongoing education, strategic coaching, and quarterly strategy workshops, ensuring cohesive and effective strategies.
   
   
6. Continuous Improvement: Committed to ongoing learning and adaptation to sustain and enhance digital growth.