Promote Content Only to Guide People

Financial brands are stuck in a cycle of underperforming content and ineffective promotion strategies, leading to wasted resources and a failure to connect with their audience.

Financial brands are struggling to make an impact The average financial brand blog post garners only 26 views, YouTube videos get a mere 22 views, and social media drives a negligible 0.1% of all website traffic. What's the point of producing content if it doesn't create value?

This course offers a blueprint for financial brands to revolutionize their digital marketing. We introduce the Digital Growth Ad Matrix Method, a six-step process that aligns content promotion with the consumer buying journey.

“I could go to a lot of conferences, I could be immersed in different educational courses, but the personalized training that James Robert provided really empowered me in my leadership.”

Deborah Lumpkin

Centier Bank

"The University helped me understand how the work that I’m doing affects and connects and intersects with other work streams in the organization."

Karen Murphy

Kindred Credit Union

Marketing Leaders

Learn how to leverage content promotion not just for immediate engagement but to build an email database of prospects who connect with the helpful content shared.

Sales Leaders

Learn how to amplify content reach exponentially by turning employees into brand advocates and multiplying the organic reach of content promotion.

Leadership Teams

Establish a sustainable lead generation system that continues to yield returns over time, contributing to the organization's long-term profitability.

A Consumer-Centric Content Strategy

Understand the importance of producing and promoting content that prioritizes helping over selling.

How to Promote Content and Build an Audience

Generate leads for loans and deposits by creating an email database of prospects who connect with the content shared, which is a critical asset for any financial brand.

Effective Content Promotion and Distribution

Learn strategies to ensure your financial brand's content cuts through the noise of social media.

Step 1

Learn for clarity

You start by gaining practical insights you can apply through 90-120 minutes of on-demand video classroom modules where you learn a proven curriculum that guides you every step of the way.

Step 1

Step 2

Think with courage

Next, you begin to think about how to turn the insights you gained into action by writing through guided strategic thinking questions that take no more than 15 minutes to complete.

Step 2

Step 3

Do even better

As you begin to apply your thinking you gain support and accountability in the Digital Growth Insider Community, where you can ask questions, connect with others, and attend Office Hours sessions.

Step 3

Step 4

Review for confidence

You develop a one-page strategic growth action plan framed around your unique situation so you continue to move forward with increased confidence along your journey of growth.

Step 4

Meet Your Advisor

James Robert Lay is one of the world’s leading digital marketing authors, speakers, and advisors for growth-minded brands. As a digital anthropologist, he has studied the intersection of marketing, sales, technology, and human behavior for over twenty years. He is also a 2X best-selling author and host of the Banking on Digital Growth podcast, which is ranked among the top five percent of all podcasts in the world.

James Robert has been named a top global financial services influencer to follow by The Financial Brand, while his insights are frequently featured in outlets such as U.S. News & World Report, Entrepreneur Magazine, Quartz, American Banker, and Credit Union Times, among many othes.

Course Nine

Be the Helpful and Empathetic Guide

Course Ten

Produce Content That Sells First

Course Twelve

Prove Marketing's Value

Still have questions?

This course is ideal for leaders and emerging leaders with a growth mindset. Although no specific background knowledge or experience is necessary, a basic understanding of banking principles and/or marketing is beneficial.

This course offers insights into the latest trends in the financial industry, enhancing your skills in areas such as marketing, sales, and leadership.

Each course consists of 90-120 minutes of on-demand video lessons, followed by 15-30 minutes of strategic thinking to develop a personalized action plan.

Digital Growth Community Members will receive access to Office Hours with your coach, James Robert Lay, plus the ability to chat with a member support specialist.

Yes, the course can be accessed on mobile devices using the web browser.

If you don’t learn anything new from this course that will help you stop losing loans and deposits, we’ll give your money back.

Yes, however you will not receive invitations to Office Hours with James Robert Lay, the ability to chat with a member support specialist, or have access to the content library.

Every student who completes their course receives a certificate of completion. Completing the course means watching all course content and completing the personalized action plan. You can print out the certificate or add it to your LinkedIn profile — and feel free to tag @DigitalGrowthInstitute on LinkedIn when you share it.

With James Robert Lay

Learn a six-step process that aligns content promotion with the consumer buying journey.

Financial brands are stuck in a cycle of underperforming content and ineffective promotion strategies, leading to wasted resources and a failure to connect with their audience.