Prove Marketing's Value: Generate 10X More Loans and Deposits

CEOs often view marketing as a cost center due to a lack of measurable performance, leading to a trust gap between marketers and executives.

Without the ability to measure and communicate the effectiveness of marketing strategies, financial marketers are often seen as mere 'order takers' rather than strategic contributors.

This course offers a transformative approach, teaching financial marketers how to establish foundational numbers, close the loop on marketing reporting, and create dashboards that tie marketing efforts to revenue. Marketers can finally prove their worth by generating 10X more loans and deposits, gaining the respect and trust of their executive teams.

“I could go to a lot of conferences, I could be immersed in different educational courses, but the training that James Robert provided me personally in my leadership really empowered me.”

Deborah Lumpkin

Centier Bank

"The University helped me understand how the work that I’m doing affects and connects and intersects with other work streams in the organization."

Karen Murphy

Kindred Credit Union

Sales Leaders

Learn how to refine sales strategies to focus on the most promising leads and opportunities, increasing efficiency and conversion rates.

Leadership Teams

Understand the nuances of digital marketing analytics to ensuring that marketing activities are aligned with the institution's strategic objectives.

How to Measure Marketing Performance

Gain the ability to measure the effectiveness of digital marketing campaigns and understand their impact on the financial institution's bottom line.

The Digital Growth Closed Loop Conversion Method

Understand how to leverage this method to gain insights into channel performance and conversion points for key financial products.

How to Develop and Utilize Data-Driven Dashboards

Equip yourself with the ability to turn complex data into actionable insights that can inform strategic decisions and drive digital growth.

Step 1

Learn for clarity

You start by gaining practical insights you can apply through 90-120 minutes of on-demand video classroom modules where you learn a proven curriculum that guides you every step of the way.

Step 1

Step 2

Think with courage

Next, you begin to think about how to turn the insights you gained into action by writing through guided strategic thinking questions that take no more than 15 minutes to complete.

Step 2

Step 3

Do even better

As you begin to apply your thinking you gain support and accountability in the Digital Growth Insider Community, where you can ask questions, connect with others, and attend Office Hours sessions.

Step 3

Step 4

Review for confidence

You develop a one-page strategic growth action plan framed around your unique situation so you continue to move forward with increased confidence along your journey of growth.

Step 4

Meet Your Advisor

James Robert Lay is one of the world’s leading digital marketing authors, speakers, and advisors for growth-minded brands. As a digital anthropologist, he has studied the intersection of marketing, sales, technology, and human behavior for over twenty years. He is also a 2X best-selling author and host of the Banking on Digital Growth podcast, which is ranked among the top five percent of all podcasts in the world.

James Robert has been named a top global financial services influencer to follow by The Financial Brand, while his insights are frequently featured in outlets such as U.S. News & World Report, Entrepreneur Magazine, Quartz, American Banker, and Credit Union Times, among many others.

Course Nine

Be the Helpful and Empathetic Guide

Course Ten

Produce Content That Helps First

Course Eleven

Promote Content Only to Guide People

Still have questions?

This course is ideal for leaders and emerging leaders with a growth mindset. Although no specific background knowledge or experience is necessary, a basic understanding of banking principles and/or marketing is beneficial.

This course offers insights into the latest trends in the financial industry, enhancing your skills in areas such as marketing, sales, and leadership.

Each course consists of 90-120 minutes of on-demand video lessons, followed by 15-30 minutes of strategic thinking to develop a personalized action plan.

Digital Growth Community Members will receive access to Office Hours with your coach, James Robert Lay, plus the ability to chat with a member support specialist.

Yes, the course can be accessed on mobile devices using the web browser.

If you don’t learn anything new from this course that will help you stop losing loans and deposits, we’ll give your money back.

Yes, however you will not receive invitations to Office Hours with James Robert Lay, the ability to chat with a member support specialist, or have access to the content library.

Every student who completes their course receives a certificate of completion. Completing the course means watching all course content and completing the personalized action plan. You can print out the certificate or add it to your LinkedIn profile — and feel free to tag @DigitalGrowthInstitute on LinkedIn when you share it.

Prove Marketing's Value

With James Robert Lay

Prove marketing's worth by generating 10X more loans and deposits.

CEOs often view marketing as a cost center due to a lack of measurable performance, leading to a trust gap between marketers and executives.