Family-Owned Community Bank's Digital Sales Center Outpaces 80 Branches in Just 90 Days
Overview
An $8 billion family-owned community bank achieved remarkable growth in its digital sales center, surpassing the performance of over 80 branches within just 90 days. Facing initial misalignment about digital transformation, the fourth-generation CEO and Senior Leadership Team committed to a unified strategic purpose and comprehensive learning.
Challenges:
- Initial confusion and conflict regarding digital transformation
- Needed to unify the organization and develop a strategic path for digital growth
Solution:
- Strategic Unification: Developed a strategic purpose inspired by insights from Digital Growth University to unify the organization.
- Digital Sales Center: Launched a digital sales center focused on new account acquisition, quickly surpassing the growth of 80+ branches.
Results:
- Digital sales center's growth outpaced 80+ branches in just 90 days.
- Organization unified around a clear strategic purpose, fostering a path toward sustained future growth.
Impact:
- Accelerated Growth: The digital sales center rapidly became the primary driver of new account acquisitions, demonstrating the effectiveness of a focused digital strategy.
- Operational Efficiency: The success of the digital sales center highlighted a shift towards more efficient and scalable digital operations compared to traditional branch methods.
- Organizational Alignment: The strategic purpose and unified approach brought clarity and cohesion to the entire organization, enhancing collaboration and collective effort.
- Sustained Innovation: The commitment to ongoing education and coaching ensured continuous improvement and adaptation, positioning the bank for long-term success in the digital landscape.
Steps to Success:
- Identify Blindspots: Conducted secret shopping of key product lines on their website to uncover blindspots and growth gaps.
- Develop Strategy: Gained a proven digital growth strategy, resulting in a strategic purpose that unified the entire organization.
- Ongoing Education and Coaching: Increased commitment and clarity through ongoing education and coaching in Digital Growth University, building confidence and accountability.