You're all set!
You're now registered for NEFMA's Banking on Change Boot Camp on Wednesday (10/23) from 11:00 AM - 12:30 PM EST.
Look for a calendar invite to be sent your way shortly.
In the meantime, you can:
✅ Read Banking on Digital Growth or Banking on Change
✅ Become a member of the Digital Growth Community
Get answers to common questions:
Financial brand marketing, sales, and leadership teams get the greatest value when they are:
- Ready to transform the confusion and conflict they --or others on their team-- feel around digital, marketing, and sales into clarity and confidence.
- Not sure how many loans and deposits their website is costing them because of unseen gaps and blind spots.
- Committed to ongoing learning and are open to being coached and held accountable as an individual and a team.
- Ready to prove the value of marketing once and for all by increasing alignment between marketing, sales and leadership teams.
The most common problems we can help you solve are when you are:
- Feeling confused and frustrated because you lack a well-defined digital and AI growth strategy.
- Can't see where there are gaps and blind spots in your digital shopping journeys.
- Not sure how many loans and deposits your website is costing you each month.
- Aware of how people shop has changed, but you lack marketing, sales, and leadership alignment.
- Tired of promoting the same commoditized products as everyone else.
- Exhausted trying to prove the value of marketing to other leaders.
The very first step you'll take is to have a conversation about your situation during a Digital Growth Discovery Call where by the end of the call, you can answer these three questions:
- Can we help you?
- Do you want our help?
- What are you going to do next?
From there, if we agree you are a good fit for the Banking on Digital Growth Program, you're next three steps will be to:
- Secret Shop Your Website
- Get Your Digital Growth Blueprint
- Build Your Digital Growth Engine
You can expect to gain objective guidance and accountability every step of the way to ensure you move forward and make progress to level up your loan and deposit growth.
We know that price is one of the most important factors you have in mind when you make a major business decision.
You control how fast or slow you move through each one of the three steps that make up the Banking on Digital Growth Program.
Regardless of which step you take next, we believe the Banking on Digital Growth Program must make a positive impact on your bottom line.
Step 1: Secret Shop Your Website ($4,995)
- A consumer-focused Website Secret Shopping Study will pay for itself after you acquire 2-3 new consumer accounts by applying the insights you gain.
- A business-focused Website Secret Shopping Study will pay for itself after you acquire 1-2 new consumer accounts by applying the insights you gain.
Step 2: Get Your Digital Growth Blueprint ($20,000)
- A consumer-focused Digital Growth Blueprint will pay for itself after you acquire 5 - 10 new consumer accounts when you take action and apply the insights you gain.
- A business-focused Digital Growth Blueprint will pay for itself after you acquire 5-7 new business accounts when you take action and apply the insights you gain.
Step 3: Build Your Digital Growth Engine (Starts at $2,995/month)
- A consumer-focused Digital Growth Engine will pay for itself when you 1-2 new consumer accounts each month.
- A business-focused Digital Growth Engine will pay for itself when you 1-2 new business accounts each month.
Consumer-focused payback calculations are made from an estimated average lifetime value for retail accounts ranging between $2,000 - $4,00012 while business-focused payback calculations are made from an estimated average annual accounting profit of $3,000 - $4,000 per business3
1. Forbes 2. Your Data Connect 3. Oliver Wyman
Click here to see the results and outcomes from other financial brands that applied the recommendations we made as we guided them through each step of the Banking on Digital Growth Program.
Yes, click here to read reviews and listen to their stories.