The Digital Growth Training Program, developed by CEO and founder James Robert Lay, teaches you a proven framework that shows you how to jump start your digital marketing while avoiding pitfalls. Commit an average of 2-3 hours a week to the Program for six months and we guarantee you'll begin to break free from the legacy marketing systems that keep you from maximizing your digital growth potential.
Train Your Entire Team
Train your entire marketing department and learn a proven framework that is rooted at the intersection of marketing, sales, technology, and consumer behavior.
Get the Guidebook
Download the 50+ page guidebook that enhances your learning experience as you work through the Digital Growth Training Program.
Learn a Proven Framework
Attend 12 bi-weekly virtual classroom sessions that are lead by a Senior Digital Growth Advisor. These 60-minute sessions will teach you dozens of practical "how to" insights.
Don't worry about missing a class because you'll get access to the recorded classroom sessions.
Connect With Others
Unlock exclusive access to the Digital Growth Community so you can connect with others to discover new perspectives and learn what’s working for your peers.
Make Progress With Weekly Exercises
Apply the insights you learn with exercises designed to help you make progress each week while not overwhelming your already busy schedule.
Optional: Digital Marketing Skills Assessment
Quickly identify capability gaps as you benchmark your team's digital marketing knowledge with an optional Digital Marketing Skills Assessment.
Optional: Digital Growth Assessment
Benchmark your overall digital marketing progress against more than 450 other banks and credit unions and review your results on a 60-minute phone call with a Senior Digital Growth Advisor.
Optional: Professional Group Coaching
Enhance your learning and combine the virtual classroom sessions with 12 bi-weekly group coaching calls. In these two-hour calls, you'll work alongside 4-6 other financial institutions while a Senior Digital Growth Adviser provides additional guidance and holds you accountable.
Optional: Premium Private Coaching
Maximize your virtual classroom sessions and get exclusive one-on-one access to a Senior Digital Growth Adviser with 12 bi-weekly private coaching calls.
These one-hour phone calls give you an opportunity to dig deeper into the content we discussed during the classroom session in a highly personalized setting. This gives you a chance to get answers to questions you have about situations that are specific to your financial institution.
By the end of this training program, private coaching will help you jumpstart putting together a digital marketing plan on your own.
Your learning experience combines the best of virtual classroom training, exercises, peer group discussions, and one-on-one coaching – all done from the convenience of your office or training room.
No high-cost banking conference ticket helps you train your entire marketing team for less.
No travel enables you to have more money to invest into digital marketing planning and transformation.
No lost time out of the office gives you more time to implement and optimize what you learn.
"I used to feel overwhelmed by digital marketing. But now I am confident I can transform my marketing to help my credit union grow. The framework I learned and step-by-step guidance has been very helpful."
Senior Vice President
DuGood Federal Credit Union
"I am very satisfied with the insights I gained, and I hope more banks and credit unions take advantage of the Program. I can’t stress enough the value I received from this compared to the conferences I have attended."
Assistant Vice President of Marketing
"I have been looking for training like this to help me. The Program content was much better than other events I have attended, and I would recommend it to other banks wanting to use digital marketing to grow."
Director of Marketing
First Internet Bank
The Digital Growth Training Program unfolds over six months. The Program is split into three 8-week semesters with virtual classroom and coaching sessions alternating each week.
1ST SEMESTER SYLLABUS
Week of August 6: Module 1.3
Define consumer personas that go beyond basic demographics to help you simplify and unify all of your marketing campaigns, content, and digital advertising channels.
Week of August 20: Module 1.4
Take advantage of the latest research and insights from marketing neuroscience to simplify your product positioning and rise above commoditized product features.
2ND SEMESTER SYLLABUS
Week of October 2: Module 2.3
Document digital customer journeys to create a visual map that helps you guide consumers beyond their questions and concerns and towards their hopes and dreams.
Week of October 16 (Module 2.4)
Emotionally connect with consumers to guide them beyond their questions and concerns as you lead them towards their hopes and dreams.
3RD SEMESTER SYLLABUS
Week of October 30: Module 3.1
Transform your glorified online brochure into a website that sells while ensuring you have the processes in place to continue to optimize this key asset over time.
Week of November 12: Module 3.2
Learn how to plan and produce digital content that helps first and sells second as you guide leads through their digital customer journey.
Week of November 26: Module 3.3
Learn how to distribute and optimize your content through key digital distribution channels based upon the five stages of the customer journey.
Week of December 10: Module 3.4
Break free from reporting vanity metrics and increase marketing’s value by connecting, measuring, and reporting activities to bottom-line growth.
Who can participate?
The Digital Growth Training Program is open to banks, credit unions, and fintech companies around the world who are seeking clarity about how they can maximize their digital growth potential. We also a referral program for associations, technology firms, marketing agencies, and consultants if you believe training like this might be helpful for your clients.
What are the payment terms?
Payment for the entire six-month Digital Growth Training Program is invoiced once you have registered. You can pay this invoice with any major credit card or check. There is a much higher success rate for financial institutions that pay the entire Program tuition up front, instead of making smaller monthly payments, as this reinforces your commitment to break free from legacy marketing systems and thinking.
What if I don't learn anything new?
We guarantee the Digital Growth Training Program will provide you with at least a dozen new ideas that will help you begin to break free from the legacy marketing systems and thinking that keep you from maximizing your digital growth potential. And if it doesn’t, we’ll refund your money. No questions asked.
When are the classroom and coaching times scheduled?
Virtual classroom times are scheduled for 11AM CST every other Tuesday. You'll get a calendar invite once you have registered and paid to hold this time for the entire six-month training Program. And don't worry if you can't make a class because you'll get on-demand access to every single classroom session recording. Coaching times are scheduled with you once you’ve enrolled and have been teamed up with your peer group.
What happens if I fall behind?
It's best to keep up, but it's not a big issue to fall behind by a module or two. We understand how busy things can get as a financial marketer. That's why we designed this Program with a lot of breathing room and large breaks between each virtual classroom, so it's easy to catch up. You'll also be supported by your peers and Senior Digital Growth Adviser.
How does group coaching work?
You and 3-5 other banks and credit unions will progress through the Program together. Bi-weekly group coaching sessions begin with a brief recap of the module material you just learned, and then we open the floor for discussion. Next, we facilate a discussion around the module questions you have while taking the remaining time to discuss how the module relates to your specific situation. Group coaching sessions are scheduled for two hours, but they’re done when all the questions have been answered and the conversation is done. Your Senior Digital Growth Adviser will stay for the scheduled length of group coaching, as long as there are questions to be answered. We ask that you arrive on time and notify us in advance of known absences.
How does private coaching work?
Private coaching maximizes your virtual classroom sessions as you get exclusive one-on-one access to a Senior Digital Growth Adviser for 12 bi-weekly private coaching calls. Every one of these calls is personalized to your specific situation as we expand up principles of the module you just learned to help you overcome your biggest digital marketing challenges.
Can I still participate if I’m in a different part of the world?
You can participate from anywhere in the world because even if you can't make the live virtual classroom session, you will still have on-demand access to the recordings. For group or private coaching, we'll do our best to work within your time zone, but it may not be during your regular office hours.