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The Digital Growth University can help if you:

Lack a digital growth plan.

Even though you've already built a website, ventured on social media, and placed digital ads, you feel frustrated because nothing seems work.

Struggle with executive support.

You struggle to get buy-in and budget for digital marketing because executives are held back by legacy systems and thinking.

Feel overwhelmed.

You find it difficult to make the time to learn about new digital marketing opportunities because you’re working at max capacity.


Every $1 spent in E-learning results in $30 of gained productivity (IBM).


Get expert-led digital marketing training and consulting for your entire marketing team for less than the cost of attending a conference.

Your learning experience combines the best of on-demand classroom training, exercises, peer group coaching, and one-on-one consulting – all done from the convenience of your office or training room.

No high-cost banking conference ticket prices.

No high-cost financial services industry conference ticket helps you save money while training your entire marketing team.

No travel or hotel costs.

No travel costs enables you to have more money to invest into digital marketing planning and implementation. 

No lost or wasted time out of the office.

No time out of the office gives you more time to attract, nurture, and convert digital leads for loans and new accounts.

This is NOT an online course.

This is a transformative training and consulting program designed exclusively for banks and credit unions.

The Digital Growth University, developed by founder and CEO James Robert Lay, teaches you a proven framework designed exclusively for financial institutions that shows you how to jump start your digital marketing. Commit an average of 3-4 hours a week to the University for six months and we guarantee you'll break free from the legacy systems and thinking that keep you from maximizing your digital growth potential.

The Next Digital Growth University Begins October 2019



Starts at


per month




Starts at


per month


Train Your Entire Team
Digital growth is not just about marketing. It's about marketing, sales, operations, and IT working together to break free from legacy thinking, processes, and systems.


That's why we invite you to train not only your entire marketing team but also invite other key stakeholders to learn a proven framework together that is rooted at the intersection of marketing, sales, technology, and consumer behavior.



Learn a Proven Framework
Each month, you and your team will attend bi-weekly 60-minute on-demand classroom sessions led by a Senior Digital Growth Advisor.


These classroom sessions are designed to empower and elevate your entire marketing department as you gain clarity and focus by learning not just digital marketing theories, but practical "how-to" insights that you can quickly apply to attract, nurture, and convert digital leads for loans and new accounts.

Make Progress With the Guidebook and Weekly Exercises
The University includes an 80+ page interactive guidebook that enhances your classroom learning experience. 


You will also apply the insights you learn each week with exercises designed to help you make continuous progress while not overwhelming your already busy schedule.

Gain More Insights With Expert Peer Group Coaching
Monthly peer group coaching calls are scheduled between the on-demand classroom sessions to give you and your team an opportunity to dig deeper into the insights you just learned.


You'll work alongside 4-6 other financial institutions while a Senior Digital Growth Advisor provides additional guidance and accountability.

Jump Ahead of Your Competition With Private Consulting
Maximize your on-demand classroom and group coaching sessions with scheduled monthly private consulting calls. 


You'll get exclusive one-on-one access to a Senior Digital Growth Advisor through scheduled one-hour video calls and gain valuable insights to solve your biggest digital marketing challenges.


Get Answers to Frequently Asked Questions

Who can participate?

The Digital Growth Training Program is open to banks, credit unions, and fintech companies around the world who are seeking clarity about how they can break free from legacy thinking and systems to maximize their digital growth potential by attracting, nurturing, and converting digital leads for loans and new accounts. We also have a referral program for industry associations, technology firms, marketing agencies, and consultants if you believe training like this might be helpful for your clients.

What are the payment terms?

Tuition is determined by asset size. Payment for the entire six-month Digital Growth Training Program is invoiced once you have registered. You can pay this invoice with any major credit card or check. There is a much higher completion and success rate for financial institutions that pay the entire Program tuition up front, instead of making smaller monthly payments, as this reinforces your commitment to breaking free from legacy marketing systems and thinking. 

What if I don't learn anything new?

We guarantee the Digital Growth Training Program will provide you with at least a dozen new ideas that will help you break free from the legacy marketing systems and thinking that keep you from maximizing your digital growth potential. And if it doesn’t, we’ll refund your money. No questions asked.

When are the classroom and coaching times scheduled?

On-demand classroom times become available for viewing at 11AM CST every other Tuesday. To keep you accountable, you'll get a calendar invite to block this time on your schedule. You are also encouraged to share this invite with your team and watch the on-demand classroom sessions together as a group. We recommended blocking out an extra hour after each classroom session to discuss the new insights you learned together as a team. Group coaching times are scheduled for every other Tuesday in between the on-demand classroom sessions. Exact times for group coaching will be assigned once you’ve been teamed up with your peer group.

What happens if I fall behind?

It's best to keep up with the on-demand classroom sessions, but it's not a big issue to fall behind by a module or two. We understand how busy things can get as a financial marketer. That's why we designed this Program with a lot of breathing room and large breaks between each virtual classroom, so it's easy to catch up. You'll also be supported by your group coaching peers and Senior Digital Growth Adviser to help keep you accountable.

How does group coaching work?

You and 4-6 other banks and credit unions will progress through the Program together. Bi-weekly group coaching sessions begin with a brief recap of the on-demand classroom lesson you learned the week before. Next, we open the floor for discussion and facilitate a conversation around questions relating to your specific situation. Group coaching sessions are scheduled for one hour, but they’re done when all the questions have been answered and the conversation is done. Your Senior Digital Growth Adviser will stay for the scheduled length of group coaching, as long as there are questions to be answered. We ask that you arrive on time and notify us in advance of known absences.

How does private coaching work?

Private coaching maximizes your on-demand classroom sessions as you get exclusive one-on-one access to a Senior Digital Growth Adviser each month. Every one of these calls is personalized to your specific situation as we help you solve your biggest digital marketing challenges.

What technology do I need to participate?

The only technology you need is a computer, web browser and internet connection. We use zoom for the classroom and coaching sessions.

Can I still participate if I’m not in North America?

While the majority of students work for banks and credit unions in North America, you can participate from anywhere in the world. For group or private coaching, we'll do our best to work within your time zone, but it may not be during your regular office hours.


Join 800+ financial marketers and executives that have already gained clarity and confidence with the Digital Growth University.

Karen DeSalvo is the Chief Marketing Officer of Truliant Federal Credit Union

"The training and insights I received from Digital Growth Institute are far better and much easier to understand than what I experienced at The Wharton School of Business."

Karen DeSalvo
Chief Marketing Officer
Truliant Federal Credit Union


"Digital Growth Institute knows what they’re talking about. There step-by-step strategies and guidance have helped show my team and me the way forward towards digital growth.”

Loni Meiborg
Senior Vice President of Marketing
1st National Bank

Candice Nigro is the Senior Vice President of Marketing for First Atlantic FCU

"The University's format and flow were perfect to help my team and me move forward because we felt stuck. I loved the group coaching and the homework helped us quickly apply our learning."

Candice Nigro
Senior Vice President of Marketing
First Atlantic FCU

Lisa Baione is the Senior Vice President at DuGood Federal Credit Union

"I used to feel overwhelmed by digital marketing. But now I am confident I can transform my marketing to help my credit union grow. The framework I learned and step-by-step guidance has been very helpful."

Lisa Baione
Senior Vice President
DuGood Federal Credit Union

Jameon Rush is the Assistant Vice President of Marketing at Heartland Bank.

"I am very satisfied with the insights I gained, and I hope more banks and credit unions take advantage of the University. I can’t stress enough the value I received from this compared to the conferences I have attended."

Jameon Rush
Assistant Vice President of Marketing
Heartland Bank

Dawn Courtney is the Director of Marketing at First Internet Bank.

"I have been looking for training like this to help me. The University's content was much better than other events I have attended, and I would recommend it to other banks wanting to use digital marketing to grow."

Dawn Courtney
Director of Marketing
First Internet Bank


Digital Growth University Curriculum and Schedule

The Digital Growth University unfolds over six months with a small commitment of 3-4 hours per week. Each class and peer group coaching session builds on the previous one as they teach you how to transform your marketing to attract, nurture, and convert digital leads for loans and new accounts.

Class 1.1
Explore the state of financial digital marketing and the changing competitive landscape to help you gain executive buy-in and the budget you need for digital marketing.

Class 1.2
Establish a digital purpose that empowers you to break free from the commoditized “great rates” and “amazing service” promoted by every other bank and credit union.

Class 1.3
Define consumer personas that go beyond basic demographics to help you simplify and unify all of your marketing campaigns, content, and digital advertising channels.

Class 1.4
Take advantage of the latest research from neuroscience and behavioral economics to simplify your product positioning and rise above commoditized product features.

Class 2.1
Learn the skills, structure, and processes you need to help your marketing and sales teams work more closely together to build a Digital Growth Engine.

Class 2.2
Ensure you have the key digital marketing technologies you need to improve attract, nurture, and convert leads for loans and new accounts.

Class 2.1
Document digital customer journeys to create a visual map that helps you guide consumers beyond their questions and concerns and towards their hopes and dreams.

Class 2.4
Emotionally connect with consumers to guide them beyond their questions and concerns as you lead them towards their hopes and dreams.

Class 3.2
Learn how to plan and produce digital content that helps first and sells second as you guide leads through their digital customer journey.

Class 3.1
Transform your glorified online brochure into a website that sells while ensuring you have the processes in place to continue to optimize this key asset over time.

Class 3.3
Learn how to distribute and optimize your content through key digital distribution channels based on the five stages of the customer journey.

Class 3.4
Break free from reporting vanity metrics and increase marketing’s value by connecting, measuring, and reporting activities to bottom-line growth.


Have a question? We'll call you back.

We want to help you make sure the Digital Growth University is a good fit for you.

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