Article

Total Expert: Accelerate Customer Conference Spotlights Industry Best Practices to Address Shifting Market Conditions

Total Expert, the customer engagement platform purpose-built for modern financial institutions...

Article

The Financial Brand: How Banks Can Improve Digital Marketing by Using Their Own Data

New policies from Apple, Google and others are cutting the flow of third-party data banks and...

Article

The Financial Brand: 5 Ways Bank Marketers Can Simplify Strategy and Kill Complexity

Financial marketing has become mind-numbingly complex as data and technology innovations show no...

Article

The Financial Brand: 4 Ways Banks Can Use Google Alerts & Social Monitoring to Drive Growth

The endless flow of information on social media, blog posts and news sites provides invaluable...

Article

The Financial Brand: 4 Essentials for a Successful Digital Niche Banking Strategy

In stark contrast to the traditional approach to banking — geographic market focus and...

Podcast

Total Expert: How Financial Institutions Can Tackle Three Critical Innovation Roadblocks

James Robert Lay joined Joe Welu on Expert Insights for an exciting conversation on the barriers...

Podcast

Banking Transformed: Simplifying Bank Marketing in the Age of Complexity

Bank marketing has become increasingly complex as data and technology provides the opportunity for...

Podcast

The Financial Brand: Driving Digital Sales in Financial Services

The way people and businesses shop for and buy financial services has been altered dramatically...

Video

Jack Rants: Live! With James Robert Lay

James Robert Lay joined Jack Hubbard to talk all things digital marketing in the financial...

Article

The Financial Brand: What Relationship Banking Should Look Like in 2022

Handling more and more transactions on an app makes banking impersonal. Yet easy-to-use technology...

Article

The Financial Brand: What Does Banking Need More: Customer Experience or Product Innovation?

If retail banking products are a commodity then product innovation would seem to have the clear...