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The Financial Brand: How Emotion Drives Customer Loyalty in Banking

No longer driven solely by products and rates, bank loyalty is increasingly tied to the emotional...

Podcast

The Art of Allowance: Grow Kids’ Wealth with Non-Monetary Deposits

James Robert Lay joined The Art of Allowance Podcast with John Lanza of The Art of Allowance...

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The Financial Brand: Top Marketing Challenges for 2023 and How to Overcome Them

Experts foresee four major trends facing financial institution marketers in 2023: budget...

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Total Expert: Accelerate Customer Conference Spotlights Industry Best Practices to Address Shifting Market Conditions

Total Expert, the customer engagement platform purpose-built for modern financial institutions...

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The Financial Brand: How Banks Can Improve Digital Marketing by Using Their Own Data

New policies from Apple, Google and others are cutting the flow of third-party data banks and...

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The Financial Brand: 5 Ways Bank Marketers Can Simplify Strategy and Kill Complexity

Financial marketing has become mind-numbingly complex as data and technology innovations show no...

Article

The Financial Brand: 4 Ways Banks Can Use Google Alerts & Social Monitoring to Drive Growth

The endless flow of information on social media, blog posts and news sites provides invaluable...

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The Financial Brand: 4 Essentials for a Successful Digital Niche Banking Strategy

In stark contrast to the traditional approach to banking — geographic market focus and...

Podcast

Total Expert: How Financial Institutions Can Tackle Three Critical Innovation Roadblocks

James Robert Lay joined Joe Welu on Expert Insights for an exciting conversation on the barriers...

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Banking Transformed: Simplifying Bank Marketing in the Age of Complexity

Bank marketing has become increasingly complex as data and technology provides the opportunity for...

Podcast

The Financial Brand: Driving Digital Sales in Financial Services

The way people and businesses shop for and buy financial services has been altered dramatically...