Unlock Your Treasure Trove of Financial Data and Make it an Asset
by Audrey Cannata on November 23, 2021
“Typically data lives with the IT department … It’s not viewed from a business objective perspective. And that needs to change in the industry.” -Kim Snyder
Clearing the Path to Make Way for Digital Growth
by Audrey Cannata on July 9, 2021
The term “digital growth” can mean many different things to many different people. But no matter the definition that a small bank or credit union takes on, many things can get in the way.
Demystifying Data to Fuel Bank Growth
by Audrey Cannata on January 12, 2021
For the 25th episode of the "Banking on Digital Growth" podcast, James Robert answered a question from Justin, a South Dakota banker. "We've been talking about data at our bank and we keep talking about data in marketing, but we've not really done anything with that data because we ju …
Meaningful Metrics: Tracking Conversions at Your Financial Brand
by James Robert Lay on December 7, 2020
We’ve talked time and again about financial brands getting stuck “doing” digital and not creating space to work in one of the other operating environments: learning, thinking, and reviewing.
What Does Digital Growth Really Mean?
by James Robert Lay on July 30, 2020
This is one of the most important, if not the most important question financial brands should be critically thinking about. The vast majority of bank and credit union leaders simply don't understand the concept of digital growth. That's OK. Digital growth builds on top of established …