Developing a Sustainable, Competitive Strategy
by Audrey Cannata on July 12, 2021
“Digital is going to have to involve the human element. It absolutely is going to. The better I get at one, the better the other is going to get and vice versa.” - Matt Monge
Digital Growth is Not a Marketing Strategy
by James Robert Lay on June 25, 2021
There’s so much talk about digital growth these days, especially in the financial sector and banks and credit unions in particular. But what exactly is digital growth? How do consumer journeys play a role in digital growth, and how can banks maximize their growth and build trust throu …
Channeling Your Digital Growth Strategy in 2021
by James Robert Lay on June 24, 2021
For many banks, credit unions, and other financial institutions, 2020 just felt like we were trying to survive — just trying to get through the year. Because of the COVID-19 pandemic, it was hard for organizations in virtually any industry to make progress towards the plans and goals …
Making the Digital Mindset the Priority
by Audrey Cannata on June 23, 2021
“I had always kind of thought of engagement as more of an emotional connection and an emotional demonstration. Just because you check your account balance 15 times a week does not mean you're engaged.”--Ron Shelvin
Essential Digital Marketing Trends for Banks and Credit Unions in 2021
by James Robert Lay on June 21, 2021
Let's go back in time to 2020. Who would've ever thought that we would've lived through and experienced what we did in one year’s time? What a century 2020 was for us all.
Making It Personal: Creating a Human Digital Experience
by Audrey Cannata on May 21, 2021
“We have to learn how to have meaningful, rich relationships through our social networks and all the technology that we have. - Jay Palter In an age of digital transformation across sectors and industries, one thing we are missing? Human connection.
Connecting and Serving Your Financial Brand's Community: The Key to Growth in Challenging Times
by Audrey Cannata on April 8, 2021
“There's very different feelings when people feel served versus feeling sold to.” Lynne Jarman-Johnson, the Chief Marketing Officer at Consumers Credit Union has some valuable insights to share regarding how financial institutions are interacting with their customers during this perio …
All About Growth: Bridging the Gap Between Marketing and Sales Teams
by James Robert Lay on March 19, 2021
In the financial industry, marketing departments often see and understand the value of digital growth, but the culture of our sales teams is so heavily entrenched in what happens at individual branches. How can we begin to bridge the gap between marketing and sales teams?
Financial Brand Storytelling: The Importance of Images
by Audrey Cannata on March 11, 2021
We will make a determination about an image within 15 milliseconds — and by way of comparison, the human eye blinks at about 300 milliseconds.” - Andy Janning On a recent Banking on Digital Growth Podcast, James Robert Lay spoke with Andy Janning, who has been doing impressive work as …
Competing with the Big Banks and Winning: How Content Marketing Gives You the Competitive Advantage
by James Robert Lay on February 9, 2021
Sixty-three percent of businesses do not have a documented content strategy. While at first glance, we may not think we need a content marketing strategy as financial institutions—that we have larger fish to fry—we may be missing out on a valuable way to connect with our clients and p …