Boring But Beneficial: Digital Risk Management for Financial Brands
by James Robert Lay on July 6, 2022
"Once you start uncovering and going a little bit deeper, that's when you're going to find the risks that pose challenges to you hitting your objectives.” -Amanda Cohen
3 Questions You Must Ask About Digital Growth at a Financial Brand
by James Robert Lay on July 5, 2022
"Remember, digital marketing is simply tactics.” -James Robert Lay
Bad Habits: The Best Way to Ruin Your Strategic Planning
by Audrey Cannata on May 27, 2022
"If you don’t talk about what you mean by change, then you’re never going to get a shared understanding of change.” -Todd Feldman
The Power of Personal Branding in the Financial World
by Audrey Cannata on May 26, 2022
"What people have learned to value is that the individual person is more important than the overall brand.” -Donnie Boivin
It's Time for Financial Brands to Stop Living in the Past
by Audrey Cannata on April 8, 2022
“There’s definition more of an upside potential than a downside drawback to getting comfortable with where things are headed.” -Eric Cook Is your financial brand stuck in the past? If so, there’s probably too much fear and not enough empathy to go around in your organization. Digital …
Innovation and an Open Mind Is the Key to Success For Financial Brands
by Audrey Cannata on April 1, 2022
“If you're not innovating, you're doing the opposite of innovating, which means you have just a period of time before your company or your idea ceases to exist.” -Matt Maxey You don’t have to be a genius inventor to be innovative and take your brand to the next level. It’s all about s …
Loving Your People: Your New, Surefire Business Strategy
by Audrey Cannata on October 11, 2021
“... It's about the humans that are at the workplace, they're at the center of your business. And making sure that all of your business strategy and everything you do you take that into consideration from a people-first approach. And that's like the simplest way to defining love as a …
Investing in Your Personal Brand
by Audrey Cannata on September 24, 2021
“If you want it to be professional, if you want it to sound good, if you want it to be something that has maximum value, because people aren't distracted by you stumbling over your own words, then you're going to have to invest in yourself. You're going to have to take time, and you'r …
Building Culture, Relationships, and Content: The Keys to Exponential Growth
by Audrey Cannata on April 21, 2021
“Build a media property that is not based on your expertise, but it is based on the expertise of your most profitable customer.” -James Carbary If there was any doubt that we are moving into a digital world before the COVID-19 pandemic, that’s only been further cemented by the past ye …
Taking Management Company Wide: Redefining the Culture of Leadership
by Audrey Cannata on April 20, 2021
“Everybody has to feel like they have a safe place to work, and that they have a voice at work.” - Rich Jones Credit unions and banks have been experiencing growing pains for the last decade or so. It’s time for them to make their products and services more available in an increasingl …