How Banks and Credit Unions Can Bridge the Digital Marketing Knowledge Gap
by Jonathan Lay on June 29, 2017
A few years ago, Adobe published their Digital Distress Report in which they surveyed 1,000 US marketers in a variety of different industries about the changing dynamics of marketing. Their findings were startling: 3/4 of marketers feel marketing has change more in the last two years …
How Full Funnel Marketing Can Help Banks and Credit Unions Grow
by Jonathan Lay on June 20, 2017
James Robert Lay, founder and CEO of Digital Growth Institute, recently spoke at the CU Direct DRIVE '17 Conference in Las Vegas. After his session about "Full Funnel Marketing", he was interviewed by Mike Lawson of CU Broadcast and explained how both banks and credit unions can fully …
Digital Marketing Strategy v. Tactics for Banks and Credit Unions
by James Robert Lay on February 27, 2017
Conference season is just getting started. And no matter what conference you attend, you're guaranteed to hear some digital marketing tips, tricks, and tactics that promise to help you get ahead and beat your competition.
Three Simple Steps to Plan Your Bank or Credit Union Digital Marketing Strategy
by James Robert Lay on September 9, 2016
As you began to look towards planning your digital marketing, I’d like for you to stop.