Digital Marketing Strategy: The Efficacy of Focus Groups
by James Robert Lay on February 11, 2021
How effective are focus groups when making changes like developing a new website or optimizing our digital products and product positioning? Historically speaking, focus groups have guided the thinking of marketing teams in their decision-making processes. However, this comes from an …
The Power of Transition: How Financial Institutions Can Embrace Change and Opportunity
by Audrey Cannata on February 5, 2021
Digital Growth Institute founder and CEO James Robert Lay recently sat down with Yury Nabokov, Assistant Vice President (AVP) of Customer Experience at Machias Savings Bank in Portland, Maine. It was a unique opportunity to sit down and hear his story. Yury is a master of transitionin …
How to Maximize Your Financial Brand's Growth Potential
by Audrey Cannata on January 15, 2021
Michael Jordan. MJ. Air Jordan. Six-time NBA Champion and Finals MVP. Arguably the greatest basketball player of all time. A global icon. But as many of us recount, in-part thanks to the recent docuseries "The Last Dance," Michael couldn't seem to land a championship during his first …
Three Steps to Prepare for Your Digital Growth Journey
by James Robert Lay on December 8, 2020
When it comes to kicking off a digital growth journey, one of the most common questions I receive is, “What should we focus on first? There are so many things that we could do. Do we just pick something and get started?”
Missing This Important Update to Google’s Digital Advertisement Policy Could Cost Your Bank or Credit Union
by James Robert Lay on October 14, 2020
Effective: October 19, 2020
Confront Digital Denial With Confidence at Your Financial Brand
by James Robert Lay on October 9, 2020
Digital Denial. It might be the single biggest mistake your financial brand can make. In fact, it may even be deadly. The idea of digital denial is actually closely tied to the three future growth pitfalls that I unpacked in a previous Banking on Digital Growth episode.
Going All in On Your Financial Brand’s Content Marketing Strategy
by Audrey Cannata on October 2, 2020
Four Ways to Kickstart Digital Growth at Your Financial Brand
by James Robert Lay on September 21, 2020
If you were to gather your entire organization into your boardroom at the same time (or in this case, the same Zoom room), and give them 30 seconds to jot down what they believe a digital growth is….how do you think the responses would line up?
Flipping the Legacy Growth Model
by Audrey Cannata on September 19, 2020
When we think of the old way of doing business as a financial brand, traditionally what we see is a model built around the branch, physical world. Envision a pyramid. Three-fifths (at least) of the pyramid is built around the legacy branch, sales, and broadcast marketing model.
Banking on Digital Growth: A Strategic Marketing Manifesto for Banks and Credit Unions
by James Robert Lay on September 3, 2020
In May 2019, when I started writing Banking on Digital Growth, my primary goal was to educate and empower financial brand marketing, sales, and leadership teams. I wrote this book to help you. To teach you. To guide you. To transform you. To inspire you. To help you.