Three Steps to Position Your Financial Institution for the Future with Jon Ogden
by Audrey Cannata on September 2, 2020
“Live your mission, to evolve your culture beyond a legacy mindset, and to invest in technology.” On a recent Banking on Digital Growth podcast, James Robert Lay welcomed Jon Ogden, the head of strategic content at MX, to discuss how financial brands can prepare for the future.
5-Step Post-COVID Digital Communication Strategy for Banks and Credit Unions
by James Robert Lay on September 1, 2020
There are a lot of things about the future that are uncertain. The days of promoting and pushing commoditized products are dead. But, at the Digital Growth Institute, there are things that we are certain about. And there is only one way to succeed in sales and marketing in today’s new …
Does the Financial Industry Really Need Another Book?
by James Robert Lay on July 30, 2020
According to Google, the total number of books ever published is an impressive 130,000,000. That’s a lot of words to read and countless more letters to process but I digress. So, the question is: Does the world really need another book? Specifically, does it need another marketing boo …
What Does Digital Growth Really Mean?
by James Robert Lay on July 30, 2020
This is one of the most important, if not the most important question financial brands should be critically thinking about. The vast majority of bank and credit union leaders simply don't understand the concept of digital growth. That's OK. Digital growth builds on top of established …
Digital Adaptation: How Financial Brands Can Overcome Their Fear of Change
by Audrey Cannata on July 9, 2020
“The longer we can't go out, the longer they say, ‘Any person you meet could be a carrier of the virus,’ the longer that goes on, the more this transformation becomes habitual.” -Jim Marous The world as we know it has turned upside down. Changes are happening at an exponential pace. J …
How Banks and Credit Unions can use Zoom Video to Communicate With Confidence During Times of Chaos, Confusion, and Crisis
by James Robert Lay on March 26, 2020
As your financial brand marketing, sales, and leadership teams work to keep communication lines open with internal and external audiences, one very quick and practical recommendation I've been making to banks and credit unions is deploying remote or virtual meetings with teams and acc …
Stop Doing Digital Marketing to Maximize Your Digital Growth Potential in 2020
by James Robert Lay on January 7, 2020
As digital continues to change the marketing and sales landscape at an exponential pace, particularly in regards to consumer behavior and competitive threats, there is an exponential increase in complexity associated with the rise of technology that has many of us working as if we are …
Wrapping up 2019: The End of a Decade for Bank Digital Marketing
by James Robert Lay on December 20, 2019
As we come to the end of not only another year, but another decade, I am humbled to see the Digital Growth community grow from a couple of hundred financial brand marketing and sales leaders to now over 6,000 people from around the world. You are the reason we continue our mission to …
The Banking on Branches Report: Why Consumers Will Make Like a Tree and Leave Digital Forever
by James Robert Lay on April 1, 2019
All April Fools' Day jokes aside, I hope you and your financial brand are off to a great start for 2019 as we begin Q2 and well on your way to maximizing your digital growth potential.