The New Marketing C-Suite Title for Banks and Credit Unions
by James Robert Lay on January 16, 2018
Our recent digital marketing planning engagements with banks and credit unions revealed a troubling trend. CEOs don’t trust financial marketers.
Get Ahead in 2018 With the Top 5 Bank and Credit Union Digital Marketing Articles of 2017
by James Robert Lay on January 2, 2018
Over the last 12 months, bank and credit union marketing leaders read or downloaded more than 40,000 resources on our website.
How Banks & Credit Unions Can Find Focus for Digital Growth
by Jonathan Lay on December 13, 2017
A fundamental element required for digital growth success is developing and using consumer personas.
How Digital Marketing Training Empowers Bank and Credit Union Marketing Teams
by James Robert Lay on December 8, 2017
A couple of weeks ago I was in Washington, DC speaking to hundreds of financial institutions from around the country about how they can plan to generate digital leads for loans and new accounts.
The Five Components Required for Bank and Credit Union Digital Marketing Success
by Jonathan Lay on December 6, 2017
"Where do we begin?" It's the most common question we hear when it comes to digital marketing. And it's because the idea of digital marketing is so broad and vast.
Moneyball: How Banks & Credit Unions Can Perfect the Digital Marketing Process
by Jonathan Lay on November 27, 2017
This is the fifth and final article in our Moneyball series. We recommended reading the four previous posts in the series for context.
Moneyball: Bridging the Digital Marketing Knowledge Gap for Banks and Credit Unions
by Jonathan Lay on November 9, 2017
This is the fourth article in our Moneyball series. We recommended reading the previous three posts in the series for context. Article #1: "Moneyball: The Digital Marketing Story for Banks and Credit Unions" Article #2: "Moneyball: What's the Problem with Bank and Credit Union Digital …
Moneyball: What's the Solution for Bank and Credit Union Digital Marketing?
by Jonathan Lay on November 3, 2017
This is the third article in our Moneyball series. We recommended reading the two previous posts in the series for context. Article #1: "Moneyball: The Digital Marketing Story for Banks and Credit Unions" Article #2: "Moneyball: What's the Problem with Bank and Credit Union Digital Ma …
Moneyball: What's the Problem With Bank and Credit Union Digital Marketing?
by Jonathan Lay on October 31, 2017
This is the second article in our Moneyball series. We recommended reading our previous post "Moneyball: The Digital Marketing Story for Banks and Credit Unions" for context.
Moneyball: The Digital Marketing Story for Banks and Credit Unions
by Jonathan Lay on October 25, 2017
With the Houston Astros facing the Los Angeles Dodgers in the 2017 World Series, we felt it timely to revisit this popular article series. In short, the strategies outlined in the Moneyball series and originally employed by the Oakland A's are becoming popularized once again by the As …