How Banks & Credit Unions Can Find Focus for Digital Growth
by Jonathan Lay on December 13, 2017
A fundamental element required for digital growth success is developing and using consumer personas.
The Five Components Required for Bank and Credit Union Digital Marketing Success
by Jonathan Lay on December 6, 2017
"Where do we begin?" It's the most common question we hear when it comes to digital marketing. And it's because the idea of digital marketing is so broad and vast.
Moneyball: How Banks & Credit Unions Can Perfect the Digital Marketing Process
by Jonathan Lay on November 27, 2017
This is the fifth and final article in our Moneyball series. We recommended reading the four previous posts in the series for context.
Moneyball: Bridging the Digital Marketing Knowledge Gap for Banks and Credit Unions
by Jonathan Lay on November 9, 2017
This is the fourth article in our Moneyball series. We recommended reading the previous three posts in the series for context. Article #1: "Moneyball: The Digital Marketing Story for Banks and Credit Unions" Article #2: "Moneyball: What's the Problem with Bank and Credit Union Digital …
Moneyball: What's the Solution for Bank and Credit Union Digital Marketing?
by Jonathan Lay on November 3, 2017
This is the third article in our Moneyball series. We recommended reading the two previous posts in the series for context. Article #1: "Moneyball: The Digital Marketing Story for Banks and Credit Unions" Article #2: "Moneyball: What's the Problem with Bank and Credit Union Digital Ma …
Moneyball: What's the Problem With Bank and Credit Union Digital Marketing?
by Jonathan Lay on October 31, 2017
This is the second article in our Moneyball series. We recommended reading our previous post "Moneyball: The Digital Marketing Story for Banks and Credit Unions" for context.
Moneyball: The Digital Marketing Story for Banks and Credit Unions
by Jonathan Lay on October 25, 2017
With the Houston Astros facing the Los Angeles Dodgers in the 2017 World Series, we felt it timely to revisit this popular article series. In short, the strategies outlined in the Moneyball series and originally employed by the Oakland A's are becoming popularized once again by the As …
How Banks and Credit Unions Can Bridge the Digital Marketing Knowledge Gap
by Jonathan Lay on June 29, 2017
A few years ago, Adobe published their Digital Distress Report in which they surveyed 1,000 US marketers in a variety of different industries about the changing dynamics of marketing. Their findings were startling: 3/4 of marketers feel marketing has change more in the last two years …
How Full Funnel Marketing Can Help Banks and Credit Unions Grow
by Jonathan Lay on June 20, 2017
James Robert Lay, founder and CEO of Digital Growth Institute, recently spoke at the CU Direct DRIVE '17 Conference in Las Vegas. After his session about "Full Funnel Marketing", he was interviewed by Mike Lawson of CU Broadcast and explained how both banks and credit unions can fully …
Five Ways to Use Guided Selling to Enhance Your Bank or Credit Union Website
by Jonathan Lay on April 20, 2017
The digital path to most bank and credit union website product pages involves navigation bars, drop-down menus, and secondary pages.