Jonathan Lay

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Recent Posts

Strategy

How Banks & Credit Unions Can Find Focus for Digital Growth

A fundamental element required for digital growth success is developing and using consumer...

Strategy

The Five Components Required for Bank and Credit Union Digital Marketing Success

"Where do we begin?"

It's the most common question we hear when it comes to digital marketing.

...

Strategy

Moneyball: How Banks & Credit Unions Can Perfect the Digital Marketing Process

This is the fifth and final article in our Moneyball series. We recommended reading the four...

Strategy

Moneyball: Bridging the Digital Marketing Knowledge Gap for Banks and Credit Unions

This is the fourth article in our Moneyball series. We recommended reading the previous three...

Strategy

Moneyball: What's the Solution for Bank and Credit Union Digital Marketing?

This is the third article in our Moneyball series. We recommended reading the two previous posts...

Strategy

Moneyball: What's the Problem With Bank and Credit Union Digital Marketing?

This is the second article in our Moneyball series. We recommended reading our previous post ...

Strategy

Moneyball: The Digital Marketing Story for Banks and Credit Unions

With the Houston Astros facing the Los Angeles Dodgers in the 2017 World Series, we felt it...

Strategy

How Banks and Credit Unions Can Bridge the Digital Marketing Knowledge Gap

A few years ago, Adobe published their Digital Distress Report in which they surveyed 1,000 US...

Strategy

How Full Funnel Marketing Can Help Banks and Credit Unions Grow

James Robert Lay, founder and CEO of Digital Growth Institute, recently spoke at the CU Direct...

Website

Five Ways to Use Guided Selling to Enhance Your Bank or Credit Union Website

The digital path to most bank and credit union website product pages involves navigation bars,...

Website

Four Things to Consider When Building Your New Bank or Credit Union Website

Building your new bank or credit union website should be treated as a process.