Personas

Encouraging Wise Investments and Pinpointing Motivating Factors

"One of the comments you often get is, ‘Rich people don't need help with their money. And if...

Personas

Humanizing Digital Growth in the Financial Industry

What's your plan? 

Or better yet, do you have a plan?

What's your plan to move forward with...

Personas

As a Financial Brand, Focus on Consumer Personas, Not Demographics

Financial brands are all about the numbers. So it makes sense that when you want to define and...

Personas

5 Ways Your Consumer Personas Are Failing Your Financial Brand

Do you remember learning to type? Initially, you might have used just two fingers. Then, you...