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Connecting and Serving Your Financial Brand's Community: The Key to Growth in Challenging Times

“There's very different feelings when people feel served versus feeling sold to.” 

Lynne...

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All About Growth: Bridging the Gap Between Marketing and Sales Teams

In the financial industry, marketing departments often see and understand the value of digital...

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Financial Brand Storytelling: The Importance of Images

We will make a determination about an image within 15 milliseconds — and by way of comparison,...

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Competing with the Big Banks and Winning: How Content Marketing Gives You the Competitive Advantage

Sixty-three percent of businesses do not have a documented content strategy.

While at first...

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Marketing in the Age of AI

In a recent episode of the Banking on Digital Growth podcast, James Robert shared insights...

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How Financial Brands Can Navigate Turbulent Times With Human-Centered Design

After experiencing all of the financial upheaval of 2020's coronavirus pandemic, finance brands...

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Personal Agility in the Face of Rapid Change

"I think that in times like these it's essential to keep your eye on the future because then it...

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Marketing to Emotions: How to Optimize Your Financial Brand’s Message

The most valuable thing a marketer can do is get into the hearts and minds of their consumers. 

...

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How Financial Brands Can Confidently Guide People Through Their Post COVID-19 Financial Struggles

Health crisis. Financial crisis. Societal crisis. Mental health crisis. 

The perfect storm of...

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How Can Banks and Credit Unions Reduce Financial Stress in the Fourth Industrial Revolution?

Confused.

Stressed.

Overwhelmed.

How does money make you feel?

Research continues to find there...

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Banks and Credit Unions Can Use Courage to Guide Consumers Through this Brave New World

The world that we knew no longer exists. The world that is coming, that we are living through...