Transforming Financial Branding: Strategies for Digital Differentiation
by Audrey Cannata on June 14, 2023
"How can my bank differentiate itself through our marketing and advertising in a market where the rates are changing and the competition seems to be getting tougher?" James Robert Lay, host of the Banking on Digital Growth Podcast, delves into a pertinent question posed by listener, J …
Strategic Role of Video Communication in the Age of AI
by Audrey Cannata on June 7, 2023
“The further we go into what are these tools? What can they do for us? What can we do with them? As we define this this type of technology and start to explore and interact with it, we're also at the same time simultaneously defining what it means to be human prompted. AI is useless w …
An Attitude of Helping: Paying it Forward in Personal Branding
by Audrey Cannata on May 12, 2023
"Especially in banking, it's still such a conservative industry, and people are very afraid of their employees going out there and building a personal brand and having a bad reflection on them." - Pattie Ehsaei Personal branding is a subject that gives many people pause despite its in …
Collaboration of Digital and Traditional: The Human Element in Technology
by Audrey Cannata on May 12, 2023
"As long you are saying, top-down, ‘I would like to deliver a digital bank. I would you like to cut the cost to serve. We should drop off 20% of branches,’ and the people are not following you. Guys, you are just putting money in technology because nobody's enabling from the ground to …
The Future of Deposit Growth: A Strategic Approach for Banks, Credit Unions, and Fintechs
by Audrey Cannata on May 6, 2023
"The fragmentation of deposits has been going on for so long. And it really came to a head with what was called the banking crisis, you know, over the past couple of weeks because fundamentally, we just don't have the same relationships with our customers or members that we used to ha …
Why Financial Brands Should Consider the MailBox as the New Inbox
by Audrey Cannata on May 5, 2023
In a world where digital marketing dominates, it can be easy to forget the power of traditional marketing methods. But according to marketing expert Dave Fink, sometimes the old ways are the best ways. Dave is the CEO and Co-founder of Postie, a mission-driven company aimed at reinven …
Why Your Audience Demands Influencer Marketing: Brands Sell, People Tell
by Audrey Cannata on May 4, 2023
"A consumer is going to need to touch a brand at least 10 to 15 times before they make a decision. The more that you're mentioned in these different places, the more likely you're going to start to build some credibility around your institution and what you have to offer." - Alana Lev …
Banking on Humanity Through Digital Communities
by Audrey Cannata on April 26, 2023
“Whether you’re a brand or entrepreneur, a community allows your members to get smarter faster and understand the world.” -Gina Bianchini Have you ever noticed how people talk at each other online, rather than talking to each other? Social media discussions often feel more like argume …
Long-Term Data Strategy: Are You Standing Still?
by Audrey Cannata on March 24, 2023
“I want credit unions and financial brands to think about the cost of inaction,” she argued. “The cost of standing still is a defined cost.” -Anne Legg
Transforming the Digital Landscape: Insights and Opportunities for Financial Institutions
by Audrey Cannata on March 18, 2023
“A banking executive is going to have maybe a very different experience personally than the 73 year old grandma who's a member of that credit union. And the moment you can break that barrier of perception and get them thinking along the lines of the member base of the customer base, t …