Is the 1% Barrier Limiting 100% Digital Transformation?
by Audrey Cannata on June 3, 2022
"Digital isn’t a channel. It’s not an app. It’s not a website. Digital is an operating model.” -David Brear
Falling Flat: Why Financial Brands Are Letting Customers Down
by Audrey Cannata on June 3, 2022
"Customer experience is the difference between what customers think will happen and what actually happens.” -Jay Baer
Bad Habits: The Best Way to Ruin Your Strategic Planning
by Audrey Cannata on May 27, 2022
"If you don’t talk about what you mean by change, then you’re never going to get a shared understanding of change.” -Todd Feldman
The Power of Personal Branding in the Financial World
by Audrey Cannata on May 26, 2022
"What people have learned to value is that the individual person is more important than the overall brand.” -Donnie Boivin
Social Media for Financial Brands, It's All About Engagement
by Audrey Cannata on May 25, 2022
"Social media now is about engagement. If there is no engagement, then you have no social media presence.” -Liz McIntyre
Financial Brand Lessons From the Real-Life Rookie
by Audrey Cannata on May 11, 2022
"Life is not all easy and it’s not all hard. It’s what we make of it.” -Jim Morris Adversity is a part of life and our failures shouldn’t define us. Too often, people allow their minor stumbles to become full-on obstacles. This is the intriguing topic of a discussion on a recent Banki …
Does Your Financial Brand Have the Drive for Dramatic Digital Transformation?
by Audrey Cannata on May 10, 2022
"Most businesses today need a dramatic digital transformation in order to continue to be successful.” -Howard Tiersky Even the world’s most beloved brands are at risk of extinction if they don’t evolve. Traditional financial brands face enormous challenges from the digital world, yet …
Keeping 'People, People, People' in Financial Brand Innovation
by Audrey Cannata on May 4, 2022
"There are certain elements that make up a modern, forward-thinking bank culture, and it starts with people, people, people.” -Andrew Witherbee Innovation takes openness and collaboration. For financial brands, this often means making a significant cultural change that welcomes challe …
Does Your Financial Brand’s Data Need Some Spring Cleaning?
by Audrey Cannata on May 3, 2022
"As leaders, it’s about communication and transparency - communicating often and frequently about why you’re changing, what your goals are, and what it means.” -Laura Byers Most financial brands have a treasure trove of data about their customers, but they don’t know how to dig throug …
The WISE Approach to the Financial Customer Experience
by Audrey Cannata on May 2, 2022
"When we create great experiences and remarkable experiences, the word remarkable is intentional because it means literally worthy of remark, worthy of talking about.” -Dan Gingiss Did you know two-thirds of all customers can’t remember the last time a brand exceeded their expectation …