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Marketing and Sales Articles for Financial Brands

Supercharging a Small Business With the Power of Fintech

“If you fail, fail fast, and hopefully, fail a lot.” -Renee Newman

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Facing Fear and Exploring the New Frontier of Banking as a Service

“One thing I think a lot of people get wrong: Courage doesn't mean there's an absence of fear. That's not true. There is no absence of fear. In fact, if there is an absence of fear, you're not courageous.” -Nathan Baumeister

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Unlock Your Treasure Trove of Financial Data and Make it an Asset

“Typically data lives with the IT department … It’s not viewed from a business objective perspective. And that needs to change in the industry.” -Kim Snyder

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The Power of Social Content to Convey Thought Leadership

“If you're only thinking about social media as an avenue to promote products, and to say, ‘Hey, sign up today to get an introductory rate on your next checking account,’ then you're no different than anyone else.” -Doug Wilber

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Get Ready for a Marathon, Not a Sprint, Toward Digital Transformation

“On the marketing front, I tell people it’s a tough pill to swallow, but it takes three to five years to truly transform that area of your bank. And so I want you to think about that … Think also about the average tenure of a marketing director.” -Hunter Young

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Your Customers Are Human, So Serve Their Emotional Needs

“When you fulfill your promises, that builds trust, which builds affinity. People are more likely to stick with you and as you do that and continue to provide that, you create a more emotional connection.” -Eric Berg

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Building Your Brand From the Boring Middle

“If you don't take care of the stuff you're doing to build a great product and you don't figure out a way to nurture, build, grow, get feedback, iterate, and tie all that together in the middle ... You're not going to win.” -Chris Snyder

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Loving Your People: Your New, Surefire Business Strategy

“... It's about the humans that are at the workplace, they're at the center of your business. And making sure that all of your business strategy and everything you do you take that into consideration from a people-first approach. And that's like the simplest way to defining love as a …

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Unlocking Digital Transformation Through Business Alignment

“As financial institutions, it really is our responsibility just to be excellent providers, sound guides, just good stewards with the trust these customers are giving us.” --Corey LeBlanc

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Boosting Your Customers’ Financial Wellness

“You have to be out there taking care of your customers. That's how they're going to continue to thrive and evolve. But part of it is adapting, and it's adapting at a much quicker pace than what we have seen in the past. If the pandemic showed us anything, it's that we have to move fa …

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