Moneyball: What's the Problem With Bank and Credit Union Digital Marketing?
by Jonathan Lay on October 31, 2017
This is the second article in our Moneyball series. We recommended reading our previous post "Moneyball: The Digital Marketing Story for Banks and Credit Unions" for context.
Moneyball: The Digital Marketing Story for Banks and Credit Unions
by Jonathan Lay on October 25, 2017
With the Houston Astros facing the Los Angeles Dodgers in the 2017 World Series, we felt it timely to revisit this popular article series. In short, the strategies outlined in the Moneyball series and originally employed by the Oakland A's are becoming popularized once again by the As …
Hurricane Harvey Update: The Many Faces and Stories of Help and Hope
by James Robert Lay on October 24, 2017
It's been two months since Hurricane Harvey dumped more than 33 trillion gallons of water on Houston. This was the most rainfall in the history of the United States from any storm and enough water to fill the Great Salt Lake twice.
Help us Help Houston Families Recover From Hurricane Harvey
by James Robert Lay on August 28, 2017
Normally, when I write an article, I am sharing one of the latest digital marketing resources we’ve recently published to help you maximize your bank's or credit union's digital growth potential. But today, however, I'm asking for your help. I grew up in Houston.
How Banks and Credit Unions Can Bridge the Digital Marketing Knowledge Gap
by Jonathan Lay on June 29, 2017
A few years ago, Adobe published their Digital Distress Report in which they surveyed 1,000 US marketers in a variety of different industries about the changing dynamics of marketing. Their findings were startling: 3/4 of marketers feel marketing has change more in the last two years …
How Full Funnel Marketing Can Help Banks and Credit Unions Grow
by Jonathan Lay on June 20, 2017
James Robert Lay, founder and CEO of Digital Growth Institute, recently spoke at the CU Direct DRIVE '17 Conference in Las Vegas. After his session about "Full Funnel Marketing", he was interviewed by Mike Lawson of CU Broadcast and explained how both banks and credit unions can fully …
CU Grow is now Digital Growth Institute
by James Robert Lay on May 17, 2017
Digital has changed the way people buy financial services. And that means your bank or credit union must also change your marketing.
Five Ways to Use Guided Selling to Enhance Your Bank or Credit Union Website
by Jonathan Lay on April 20, 2017
The digital path to most bank and credit union website product pages involves navigation bars, drop-down menus, and secondary pages.
Digital Marketing Strategy v. Tactics for Banks and Credit Unions
by James Robert Lay on February 27, 2017
Conference season is just getting started. And no matter what conference you attend, you're guaranteed to hear some digital marketing tips, tricks, and tactics that promise to help you get ahead and beat your competition.
Four Things to Consider When Building Your New Bank or Credit Union Website
by Jonathan Lay on January 17, 2017
Building your new bank or credit union website should be treated as a process.