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Marketing and Sales Articles for Financial Brands / Article (2)

Empathy and Culture in Finance: Fostering Growth and Connection

Empathy, recognized as the capacity to comprehend and empathize with others' emotions, plays a pivotal role in financial services. Ashley Jenkins, SVP of Development Services at Nymbus, recently joined the Banking on Digital Growth Podcast to dive into the role of empathy, culture and …

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Navigating the Age of AI: The Human Element in Digital Transformation

In the rapidly evolving age of AI, financial brands face significant challenges as research indicates that 60-85% of all digital transformation initiatives have either failed or not met expectations. The biggest roadblock? Surprisingly, it isn't technology; it's people. These individu …

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Empowering SMBs: The Crucial Contribution of Local Financial Institutions

Small and medium-sized businesses (SMBs) play a crucial role in the development of communities. In the current landscape, these businesses are actively seeking support and optimism from community financial institutions. This presents a golden opportunity for banks and credit unions th …

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Empowering Heroes: A Banking Haven for the Military Community

James Robert Lay illustrates the quintessential hero's journey, where every hero requires a guide. In movies, we see figures like Obi-Wan, Mr. Miyagi, and Gandalf. But what about real-world heroes such as military personnel? Who guides them through their financial quests? A recent epi …

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Building Trust and Providing Guidance: How Financial Brands Can Light the Way in Challenging Times

"I'm a big believer in purpose driven organizations who are really clear on what it is they're doing for the good of society and using that purpose to align organizations and inspire organizations to be doing more than just driving net income and earnings per share." - Rilla Delorier …

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Creating an Exceptional Customer Experience in the Digital World

In the Age of AI, where competition is fierce and customer expectations are higher than ever, delivering a positive customer experience has become a top priority for businesses across industries. Shep Hyken, the Chief Amazement Officer of Shepard Presentations and an authority on cust …

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The Power of Culture: Influencing Consumer Behavior and Building Meaningful Connections

Culture: It’s a term that's tossed around in boardrooms, casual conversations, and now, even in the banking industry. It's the underpinning of our behaviors, beliefs, and actions. But what does it truly mean? In a recent episode of the Banking on Digital Growth Podcast, host James Rob …

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Decoding Large Language Models and the Emergence of Chat GPT

Connor Heaton, VP of Intelligent Automation and AI at Strategic Resource Management, has a wealth of insights to share on the transformative potential of new AI tools, specifically Large Language Models (LLMs). The top 3 insights from this article: Significance of Chat GPT's launch: W …

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AI, Data, Automation, and The Power of Perspective

Automation. Data. AI. I've journeyed around the world speaking at events, and I've realized that these three buzzwords are shaping the next phase of digital evolution in our industry. Let's call this trio - "Ada." (Automation, Data, AI) But the real question is, how does Ada joining y …

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Navigating the Pitfalls of Persona Creation to Enhance Digital Empathy

Digital empathy is a practical tool to foster a deeper, emotional connection with account holders in the increasingly transactional digital world. It's not about reducing your customers to mere data points; it's about making real human connections. But how do you elevate digital empat …

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