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Marketing and Sales Articles for Financial Brands / Process (2)

The Impact of COVID-19 on Digital Transformation

“What have been the biggest effects COVID has had on digital transformation?” Brett King, guest editor of the 35th edition of The Fintech Times, posed this question to me, wanting me to share some insights with the world’s FinTech newspaper.

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How Your Financial Brand Can Gain the Courage to Act on New Information

Digital Growth Institute Founder and CEO James Robert Lay spoke with Mia Perez, Chief Administrative Officer at Louisiana Federal Credit Union about her organization’s digital growth journey. Mia's journey began five years ago when she reached out to James Robert about a Digital Growt …

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Technology Shouldn’t be the Focus for Transforming Your Financial Brand

When thinking about digital transformation, so many are stuck in a kind of hyperfocus on technology. This buzz word is getting so much attention, some are failing to balance it with other key points of transformation needed for a strong financial brand. In fact, James Robert Lay notes …

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Using Your Brain to Change Your Financial Brand for Good

Our brains love the status quo. It's natural to continue on in familiar paths that have worked for us before. This is very true for financial institutions—why change what’s worked in the past? When something shakes up our normal mode of operation, we are out of our element. And, COVID …

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How to Take Advantage of The Great Pause and Transform Your Financial Brand

We never had a time—at least in our lifetimes—where we've been able to stop and assess what we are doing and how we can be doing it better. But now, in 2020, the global coronavirus pandemic has given us that time. This Great Pause has thrust us into one of the four digital growth oper …

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How Your Financial Brand Can Generate More Digital Loans and Deposits Without Doing More

I am often asked, “What do you suggest is one thing that we should start doing to generate even more digital loans and deposits?" In a general sense, there are many things that you could do to generate more digital loans and deposits.

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Three Future Growth Pitfalls Holding Back Your Financial Brand

“I feel alone. I can’t get my team to understand the value of digital growth. There are people holding onto the past because it’s just the way things have always been done.” This might be you. This might be your team. Or this might be your entire financial brand.

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