James Robert Lay

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Recent Posts

Process

Three Future Growth Pitfalls Holding Back Your Financial Brand

“I feel alone. I can’t get my team to understand the value of digital growth. There are people...

Strategy

Missing This Important Update to Google’s Digital Advertisement Policy Could Cost Your Bank or Credit Union

Effective: October 19, 2020

Strategy

Confront Digital Denial With Confidence at Your Financial Brand

Digital Denial. It might be the single biggest mistake your financial brand can make. In fact,...

Strategy

Four Ways to Kickstart Digital Growth at Your Financial Brand

If you were to gather your entire organization into your boardroom at the same time (or in this...

Strategy

Banking on Digital Growth: A Strategic Marketing Manifesto for Banks and Credit Unions

In May 2019, when I started writing Banking on Digital Growth, my primary goal was to educate...

Strategy

5-Step Post-COVID Digital Communication Strategy for Banks and Credit Unions

There are a lot of things about the future that are uncertain. 

The days of promoting and...

Personas

Humanizing Digital Growth in the Financial Industry

What's your plan? 

Or better yet, do you have a plan?

What's your plan to move forward with...

Pathways

The Consumer Journey Must be at the Heart of Financial Brand’s Digital Growth Strategy

I want to unlock one of the biggest secrets I share in Banking on Digital Growth

Fair warning:...

Products

Transforming Financial Brand Communication Strategies in a Socially-Distant Age With Video

Communication, both internally and externally, is core to how your financial brand is perceived...

Production

How Financial Brands Can Confidently Guide People Through Their Post COVID-19 Financial Struggles

Health crisis. Financial crisis. Societal crisis. Mental health crisis. 

The perfect storm of...

Production

How Can Banks and Credit Unions Reduce Financial Stress in the Fourth Industrial Revolution?

Confused.

Stressed.

Overwhelmed.

How does money make you feel?

Research continues to find there...