James Robert Lay

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Recent Posts


Digital Marketing Strategy: The Efficacy of Focus Groups

How effective are focus groups when making changes like developing a new website or optimizing...


In The Financial Industry, One Little Word Can Make All the Difference

I recently shared this thought on LinkedIn, and it’s stuck with me ever since: 

 "Remember the...


Competing with the Big Banks and Winning: How Content Marketing Gives You the Competitive Advantage

Sixty-three percent of businesses do not have a documented content strategy.

While at first...


Your Purpose: Building a Human-Centered, Unstoppable Future

Are you building your financial brand purpose?

There’s a major difference between banking on...


How Financial Brands Can Gain Clarity and Move Beyond the Circle of Chaos

Most financial brands are aware that digital is important, but they find themselves stuck in the


The Commoditization Trap and How Your Financial Institution Can Escape It

Financial brands are leading people through this post-COVID world.

They are the shining light...


How Your Financial Brand Can Generate More Digital Loans and Deposits Without Doing More

I am often asked, “What do you suggest is one thing that we should start doing to generate even...


Three Steps to Prepare for Your Digital Growth Journey

When it comes to kicking off a digital growth journey, one of the most common questions I...


Meaningful Metrics: Tracking Conversions at Your Financial Brand

We’ve talked time and again about financial brands getting stuck “doing” digital and not...


Digital-Disruption: What Your Financial Brand Can Learn from the Entertainment Industry

Close your eyes for a moment. I want to take you back to the year 2007. 

What was life like for...


Three Future Growth Pitfalls Holding Back Your Financial Brand

“I feel alone. I can’t get my team to understand the value of digital growth. There are people...