James Robert Lay

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Recent Posts


A Strategy for Standing Out in the Crowded World of Fintech

"It isn't really a strategy if everyone else would choose to do it, right? That just means it's...


Financial Brands, Are You Banking On Your Communities?

"A thriving community is the seedbed for a thriving financial institution.”  -Jeff Marsico


Unimpressive Customer Service vs. The Ultimate Customer Experience

"In the digital space, I like to operate under the umbrella of the persistent pursuit of the...


The Professional Side of Personal Branding

"Personal branding is about building and creating content, and telling your story in a way that’s...


Driving Digital Sales in Financial Services in 2021: What’s Changed

The last sixteen months have introduced so much change and upheaval that only now have those of us...


Digital Growth is Not a Marketing Strategy

There’s so much talk about digital growth these days, especially in the financial sector and banks...


Channeling Your Digital Growth Strategy in 2021

For many banks, credit unions, and other financial institutions, 2020 just felt like we were trying...


Essential Digital Marketing Trends for Banks and Credit Unions in 2021

Let's go back in time to 2020. Who would've ever thought that we would've lived through and...


The Impact of COVID-19 on Digital Transformation

“What have been the biggest effects COVID has had on digital transformation?”

Brett King, guest...


Powering Your Brand: Building and Implementing Your Purpose Internally

Much can be said about the impact of building a financial brand with purpose. It reminds us that...


All About Growth: Bridging the Gap Between Marketing and Sales Teams

In the financial industry, marketing departments often see and understand the value of digital...