James Robert Lay

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Recent Posts


Stand Out During and After COVID-19 with Purpose-Driven Banking

“We’re all in this together.”

Throughout the COVID-19 crisis, we’ve heard this statement from...


How Banks and Credit Unions can use Zoom Video to Communicate With Confidence During Times of Chaos, Confusion, and Crisis

As your financial brand marketing, sales, and leadership teams work to keep communication lines...


Stop Doing Digital Marketing to Maximize Your Digital Growth Potential in 2020

As digital continues to change the marketing and sales landscape at an exponential pace,...


Wrapping up 2019: The End of a Decade for Bank Digital Marketing

As we come to the end of not only another year, but another decade,  I am humbled to see the...


2019 Digital Growth Mid-year Strategic Review


The Banking on Branches Report: Why Consumers Will Make Like a Tree and Leave Digital Forever

All April Fools' Day jokes aside, I hope you and your financial brand are off to a great start...


Don’t Risk Losing Your Bank’s or Credit Union’s Google Analytics Data

Your ability to use Google Analytics as you know it today is going away on May 25th unless you...


The New Marketing C-Suite Title for Banks and Credit Unions

Our recent digital marketing planning engagements with banks and credit unions revealed a...


Get Ahead in 2018 With the Top 5 Bank and Credit Union Digital Marketing Articles of 2017

Over the last 12 months, bank and credit union marketing leaders read or downloaded more than...


How Digital Marketing Training Empowers Bank and Credit Union Marketing Teams

A couple of weeks ago I was in Washington, DC speaking to hundreds of financial institutions...


Hurricane Harvey Update: The Many Faces and Stories of Help and Hope

It's been two months since Hurricane Harvey dumped more than 33 trillion gallons of water on...