James Robert Lay

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Recent Posts


Humanizing Digital Growth in the Financial Industry

What's your plan? 

Or better yet, do you have a plan?

What's your plan to move forward with courage...


The Consumer Journey Must be at the Heart of Financial Brand’s Digital Growth Strategy

I want to unlock one of the biggest secrets I share in Banking on Digital Growth

Fair warning:...


Transforming Financial Brand Communication Strategies in a Socially-Distant Age With Video

Communication, both internally and externally, is core to how your financial brand is perceived by...


How Financial Brands Can Confidently Guide People Through Their Post COVID-19 Financial Struggles

Health crisis. Financial crisis. Societal crisis. Mental health crisis. 

The perfect storm of...


How Can Banks and Credit Unions Reduce Financial Stress in the Fourth Industrial Revolution?




How does money make you feel?

Research continues to find there is...


Banks and Credit Unions Can Use Courage to Guide Consumers Through this Brave New World

The world that we knew no longer exists. The world that is coming, that we are living through right...


Does the Financial Industry Really Need Another Book?

According to Google, the total number of books ever published is an impressive 130,000,000.   


Strategy Performance

What Does Digital Growth Really Mean?

This is one of the most important, if not the most important question financial brands should be...


The BANCER Strategy Circle for Financial Brands: Using the Consumer Journey to Optimize Sales

Eighty-four percent of financial brands have not mapped out digital consumer journeys, according to...


As a Financial Brand, Focus on Consumer Personas, Not Demographics

Financial brands are all about the numbers. So it makes sense that when you want to define and...


Story Marketing for Financial Institutions: Be the Helpful Guide, Not the Hero

See if you can spot the difference between these two commercials.

In the 1980s, there was a famous...