James Robert Lay

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Recent Posts


Digital Growth is Not a Marketing Strategy

There’s so much talk about digital growth these days, especially in the financial sector and banks...


Channeling Your Digital Growth Strategy in 2021

For many banks, credit unions, and other financial institutions, 2020 just felt like we were trying...


Essential Digital Marketing Trends for Banks and Credit Unions in 2021

Let's go back in time to 2020. Who would've ever thought that we would've lived through and...


The Impact of COVID-19 on Digital Transformation

“What have been the biggest effects COVID has had on digital transformation?”

Brett King, guest...


Powering Your Brand: Building and Implementing Your Purpose Internally

Much can be said about the impact of building a financial brand with purpose. It reminds us that...


All About Growth: Bridging the Gap Between Marketing and Sales Teams

In the financial industry, marketing departments often see and understand the value of digital...


Digital Marketing Strategy: The Efficacy of Focus Groups

How effective are focus groups when making changes like developing a new website or optimizing our...


In The Financial Industry, One Little Word Can Make All the Difference

I recently shared this thought on LinkedIn, and it’s stuck with me ever since: 

"Remember that the...


Competing with the Big Banks and Winning: How Content Marketing Gives You the Competitive Advantage

Sixty-three percent of businesses do not have a documented content strategy.

While at first glance,...


Your Purpose: Building a Human-Centered, Unstoppable Future

Are you building your financial brand purpose?

There’s a major difference between banking on...


How Financial Brands Can Gain Clarity and Move Beyond the Circle of Chaos

Most financial brands are aware that digital is important, but they find themselves stuck in the ...