James Robert Lay

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Recent Posts


Your Purpose: Building a Human-Centered, Unstoppable Future

Are you building your financial brand purpose?

There’s a major difference between banking on...


How Financial Brands Can Gain Clarity and Move Beyond the Circle of Chaos

Most financial brands are aware that digital is important, but they find themselves stuck in the ...


The Commoditization Trap and How Your Financial Institution Can Escape It

Financial brands are leading people through this post-COVID world.

They are the shining light for...


How Your Financial Brand Can Generate More Digital Loans and Deposits Without Doing More

I am often asked, “What do you suggest is one thing that we should start doing to generate even...


Three Steps to Prepare for Your Digital Growth Journey

When it comes to kicking off a digital growth journey, one of the most common questions I receive...


Meaningful Metrics: Tracking Conversions at Your Financial Brand

We’ve talked time and again about financial brands getting stuck “doing” digital and not creating...


Digital-Disruption: What Your Financial Brand Can Learn from the Entertainment Industry

Close your eyes for a moment. I want to take you back to the year 2007. 

What was life like for you...


Three Future Growth Pitfalls Holding Back Your Financial Brand

“I feel alone. I can’t get my team to understand the value of digital growth. There are people...


Missing This Important Update to Google’s Digital Advertisement Policy Could Cost Your Bank or Credit Union

Effective: October 19, 2020


Confront Digital Denial With Confidence at Your Financial Brand

Digital Denial.

It might be the single biggest mistake your financial brand can make. In fact, it...


Four Ways to Kickstart Digital Growth at Your Financial Brand

If you were to gather your entire organization into your boardroom at the same time (or in this...