James Robert Lay

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Recent Posts


2019 Digital Growth Mid-year Strategic Review


The Banking on Branches Report: Why Consumers Will Make Like a Tree and Leave Digital Forever

All April Fools' Day jokes aside, I hope you and your financial brand are off to a great start for...


Don’t Risk Losing Your Bank’s or Credit Union’s Google Analytics Data

Your ability to use Google Analytics as you know it today is going away on May 25th unless you take...


The New Marketing C-Suite Title for Banks and Credit Unions

Our recent digital marketing planning engagements with banks and credit unions revealed a troubling...


Get Ahead in 2018 With the Top 5 Bank and Credit Union Digital Marketing Articles of 2017

Over the last 12 months, bank and credit union marketing leaders read or downloaded more than...


How Digital Marketing Training Empowers Bank and Credit Union Marketing Teams

A couple of weeks ago I was in Washington, DC speaking to hundreds of financial institutions from...


Hurricane Harvey Update: The Many Faces and Stories of Help and Hope

It's been two months since Hurricane Harvey dumped more than 33 trillion gallons of water on...


Help us Help Houston Families Recover From Hurricane Harvey

Normally, when I write an article, I am sharing one of the latest digital marketing resources we’ve...

CU Grow is now Digital Growth Institute

Digital has changed the way people buy financial services. And that means your bank or credit union...


Digital Marketing Strategy v. Tactics for Banks and Credit Unions

Conference season is just getting started. And no matter what conference you attend, you're...


Three Simple Steps to Plan Your Bank or Credit Union Digital Marketing Strategy

As you began to look towards planning your digital marketing, I’d like for you to stop.