Taking Management Company Wide: Redefining the Culture of Leadership

“Everybody has to feel like they have a safe place to work, and that they have a voice at work.”...


Connecting and Serving Your Financial Brand's Community: The Key to Growth in Challenging Times

“There's very different feelings when people feel served versus feeling sold to.” 



Powering Your Brand: Building and Implementing Your Purpose Internally

Much can be said about the impact of building a financial brand with purpose. It reminds us that...


All About Growth: Bridging the Gap Between Marketing and Sales Teams

In the financial industry, marketing departments often see and understand the value of digital...


Financial Brand Storytelling: The Importance of Images

We will make a determination about an image within 15 milliseconds — and by way of comparison,...


How Your Financial Brand Can Gain the Courage to Act on New Information

Digital Growth Institute Founder and CEO James Robert Lay spoke with Mia Perez, Chief...


Digital Marketing Strategy: The Efficacy of Focus Groups

How effective are focus groups when making changes like developing a new website or optimizing...


In The Financial Industry, One Little Word Can Make All the Difference

I recently shared this thought on LinkedIn, and it’s stuck with me ever since: 

 "Remember the...


Competing with the Big Banks and Winning: How Content Marketing Gives You the Competitive Advantage

Sixty-three percent of businesses do not have a documented content strategy.

While at first...


Your Purpose: Building a Human-Centered, Unstoppable Future

Are you building your financial brand purpose?

There’s a major difference between banking on...


The Power of Transition: How Financial Institutions Can Embrace Change and Opportunity

Digital Growth Institute founder and CEO James Robert Lay recently sat down with Yury Nabokov,...