Strategy

Four Ways to Kickstart Digital Growth at Your Financial Brand

If you were to gather your entire organization into your boardroom at the same time (or in this...

Strategy

Flipping the Legacy Growth Model

When we think of the old way of doing business as a financial brand, traditionally what we see...

Strategy

Banking on Digital Growth: A Strategic Marketing Manifesto for Banks and Credit Unions

In May 2019, when I started writing Banking on Digital Growth, my primary goal was to educate...

Strategy

Three Steps to Position Your Financial Institution for the Future with Jon Ogden

“Live your mission, to evolve your culture beyond a legacy mindset, and to invest in technology.”

Strategy

5-Step Post-COVID Digital Communication Strategy for Banks and Credit Unions

There are a lot of things about the future that are uncertain. 

The days of promoting and...

Personas

Humanizing Digital Growth in the Financial Industry

What's your plan? 

Or better yet, do you have a plan?

What's your plan to move forward with...

Production

Marketing to Emotions: How to Optimize Your Financial Brand’s Message

The most valuable thing a marketer can do is get into the hearts and minds of their consumers. 

...

Purpose

Financial Institutions: Facing the Digital Future With Courage and Confidence

Brett King, founder of the neobank Moven, joined James Robert Lay on the Banking on Digital...

Pathways

The Consumer Journey Must be at the Heart of Financial Brand’s Digital Growth Strategy

I want to unlock one of the biggest secrets I share in Banking on Digital Growth

Fair warning:...

Products

Transforming Financial Brand Communication Strategies in a Socially-Distant Age With Video

Communication, both internally and externally, is core to how your financial brand is perceived...

Purpose

How Financial Brands can Build Relationships with Local Businesses in a Digital World

“We have less than a week to catch up with money we lost during the pandemic. We applied for...