Moneyball: The Digital Marketing Story for Banks and Credit Unions

With the Houston Astros facing the Los Angeles Dodgers in the 2017 World Series, we felt it...


Hurricane Harvey Update: The Many Faces and Stories of Help and Hope

It's been two months since Hurricane Harvey dumped more than 33 trillion gallons of water on...


Help us Help Houston Families Recover From Hurricane Harvey

Normally, when I write an article, I am sharing one of the latest digital marketing resources...


How Banks and Credit Unions Can Bridge the Digital Marketing Knowledge Gap

A few years ago, Adobe published their Digital Distress Report in which they surveyed 1,000 US...


How Full Funnel Marketing Can Help Banks and Credit Unions Grow

James Robert Lay, founder and CEO of Digital Growth Institute, recently spoke at the CU Direct...

CU Grow is now Digital Growth Institute

Digital has changed the way people buy financial services. And that means your bank or credit...


Five Ways to Use Guided Selling to Enhance Your Bank or Credit Union Website

The digital path to most bank and credit union website product pages involves navigation bars,...


Digital Marketing Strategy v. Tactics for Banks and Credit Unions

Conference season is just getting started. And no matter what conference you attend, you're...


Four Things to Consider When Building Your New Bank or Credit Union Website

Building your new bank or credit union website should be treated as a process.


How to Build a Bank or Credit Union Website That Sells in Just Four Months

I can already hear the skepticism.

Content Marketing

Simplify Your Bank or Credit Union Content Marketing by Helping First and Selling Second

Content marketing is misunderstood by most financial marketers.