Audrey Cannata

Content and Community Specialist
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Recent Posts

Strategy

Flipping the Legacy Growth Model

When we think of the old way of doing business as a financial brand, traditionally what we see...

Strategy

Three Steps to Position Your Financial Institution for the Future with Jon Ogden

“Live your mission, to evolve your culture beyond a legacy mindset, and to invest in technology.”

Production

Marketing to Emotions: How to Optimize Your Financial Brand’s Message

The most valuable thing a marketer can do is get into the hearts and minds of their consumers. 

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Purpose

Financial Institutions: Facing the Digital Future With Courage and Confidence

Brett King, founder of the neobank Moven, joined James Robert Lay on the Banking on Digital...

Purpose

How Financial Brands can Build Relationships with Local Businesses in a Digital World

“We have less than a week to catch up with money we lost during the pandemic. We applied for...

Products

What Can the Music Industry Teach Financial Brands About Digital Growth?

Flashback to the early-90s. 

Green Day, Mariah Carey, and Janet Jackson are blasting through the...

Strategy

Digital Adaptation: How Financial Brands Can Overcome Their Fear of Change

“The longer we can't go out, the longer they say, ‘Any person you meet could be a carrier of the...