Audrey Cannata

Content and Community Specialist
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Recent Posts

Purpose

Is the 1% Barrier Limiting 100% Digital Transformation?

"Digital isn’t a channel. It’s not an app. It’s not a website. Digital is an operating model.” ...

Pathways

Falling Flat: Why Financial Brands Are Letting Customers Down

"Customer experience is the difference between what customers think will happen and what actually...

Strategy

Bad Habits: The Best Way to Ruin Your Strategic Planning

"If you don’t talk about what you mean by change, then you’re never going to get a shared...

Strategy

The Power of Personal Branding in the Financial World

"What people have learned to value is that the individual person is more important than the overall...

Promotion

Social Media for Financial Brands, It's All About Engagement

"Social media now is about engagement. If there is no engagement, then you have no social media...

platforms

Financial Brand Lessons From the Real-Life Rookie

"Life is not all easy and it’s not all hard. It’s what we make of it.” -Jim Morris

Adversity is a...

platforms

Does Your Financial Brand Have the Drive for Dramatic Digital Transformation?

"Most businesses today need a dramatic digital transformation in order to continue to be...

platforms

Keeping 'People, People, People' in Financial Brand Innovation

"There are certain elements that make up a modern, forward-thinking bank culture, and it starts...

platforms

Does Your Financial Brand’s Data Need Some Spring Cleaning?

"As leaders, it’s about communication and transparency - communicating often and frequently about...

Process

The WISE Approach to the Financial Customer Experience

"When we create great experiences and remarkable experiences, the word remarkable is intentional...

Purpose

How to Launch Purpose-Driven Digital Transformation at Your Financial Brand

"Digital transformation is about how you rethink your organization. Re-enable those capabilities to...