Audrey Cannata

Content and Community Specialist
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Recent Posts

Compliance Question: Is Your Fine Print Ruining the Customer Experience?

“What is the reason for customers having friction with the online account opening process? It’s not...

Why Video is Vital to Building Customer Connections

“Video is just the most human experience you can deliver when you're forced to operate digitally...

Banking as a Service and the Paradox of Choice

“Some of our biggest success stories have been when our clients have a great vision and then we can...

How Brand Ambassadors Spark Digital Transformation at Financial Brands

“We get so caught up in automation and technology that we forget that there are people driving the...

The Emotional Impact of Transformation at Financial Brands

"We did regular pulse checks to see where our staff and our members were on the change. Were they...

Transformation Through Automation at Financial Brands

“I don't think that the right thing to do is think about, ‘Oh, look at the cost savings that we're...

Does Your Financial Brand Practice the Art of Customer Onboarding?

“Financial relationships are spread out more than ever. Some data shows that 50% of consumers use...

Still Struggling to Transform Your Financial Brand? You’re Not Alone.

“The credit union websites that we analyze, you would think there would be just a tremendous amount...

How Competitive Intelligence Gives Financial Brands the Upper Hand

"Competitive intelligence is the practice of using processes to monitor and collect data that...

Purpose

Niche Banking: The Cure for Financial Stress?

"Through a focus on a niche market, you have the ability to go deep when the vast majority of other...

Process

Financial Brands: What's Your Marketing Problem?

"What are we doing? How are we doing it? We call it educate, engage, convert. If we can get you the...